One of my main "tenets" in my social media philosophy is nothing has changed in business, it's just gotten faster. Communication is the backbone of everything we do, and the faster you can communication, the more power you can command.
That's why social media for business is so important. These social sites (and the World Wide Web) allow instant communication with large numbers of people. More importantly, the content gets indexed by huge "libraries," also known as Search Engines. Google, Yahoo, Bing, etc. are all providing us with instant education on any topic imaginable. Thomas Friedman, a well known author and contributor to the New York Times, wrote a great article called "The Do-It-Yourself Economy" covering what he terms the "The Great Inflection."Social Media marketing tools and learning how to use social media will be an important part our future economy. From time to time business owners are still asking me about Twitter and other online social networking sites being a waste of time, and that they aren't interested in "chatting." In reality, it's the same as saying "I don't have time to develop relationships with potential clients when I happen to meet them at a friend's house party." Mr. Friedman's article is a great overview of what's happening in business - the time to jump on board with social media is passing quickly, the "testing the water" phase is gone.
Fortunately, it's not hard to learn social media, and you don't have know everything. I've covered some of the essentials in this series of videos. And there's a plethora of information at the other end of a Google search. Start on Facebook if you haven't already. It has everything you need to get started, and it's easy to use.
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