Demystifying Social Media Webinar Now Available!

Is this you trying to sort out Social Media for your business?

 

Social Media has moved to the forefront of business marketing. But many small and medium-size businesses or independent professionals are still struggling to gain an overall perspective on the topic. Where should one start? What social networks are important?

In this recorded webinar, I demystify Social Media and teach how to use it to create a strong online presence and effectively build a 24/7 referral network that never sleeps. You will learn:

• The 3 Fundamental steps of any online marketing campaign

• The main reason businesses need to have a strong online presence

• The Silent Secret of Social Media and why it’s so powerful

• Where online Social NWs: Facebook, LinkedIn, Twitter etc., fit in the overall marketing picture

• How to use online social networks to “show up” in front of prospects who are looking for your product or service right now

This webinar is very basic, and I attempt to undercut what most people assume is already understood. I created this video because I find that so many people use terms like Google, blogs, Internet and web, yet don't actually fully understand what these words mean. As a result they struggle with the various programs available online (free and otherwise).

Also often missing is an overall perspective of where social media fits into a company's marketing mix. This webinar has a very important overview of the entire topic of marketing online. I hope it's helpful!

Posted via email from Really Simple Social Media

Demystifying Social Media Webinar Now Available!

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Is this you trying to sort out Social Media for your business?

Social Media has moved to the forefront of business marketing. But many small and medium-size businesses or independent professionals are still struggling to gain an overall perspective on the topic. Where should one start? What social networks are important?

In this recorded webinar, I demystify Social Media and teach how to use it to create a strong online presence and effectively build a 24/7 referral network that never sleeps. You will learn:

• The 3 Fundamental steps of any online marketing campaign

• The main reason businesses need to have a strong online presence

• The Silent Secret of Social Media and why it’s so powerful

• Where online Social NWs: Facebook, LinkedIn, Twitter etc., fit in the overall marketing picture

• How to use online social networks to “show up” in front of prospects who are looking for your product or service right now

This webinar is very basic, and I attempt to undercut what most people assume is already understood. I created this video because I find that so many people use terms like Google, blogs, Internet and web, yet don't actually fully understand what these words mean. As a result they struggle with the various programs available online (free and otherwise).

Also often missing is an overall perspective of where social media fits into a company's marketing mix. This webinar has a very important overview of the entire topic of marketing online. I hope it's helpful!

Posted via email from Really Simple Social Media

A Unique Way to Create Interaction on Facebook

Recently a friend of mine contacted me regarding the the work she was doing with her writing and involving her Facebook contacts. What was intended to be a brief examination turned into a journey into another World created by multiple people on face book. I was really drawn and intrigued by how she created this interaction.

 

Figuring and other readers might be interested in how she accomplished the interaction she has achieved so far, I asked her to write up what she did so I could share it. It's worth checking out but be warned, you might need an extra twenty minutes at least to catch up on the story so far:

 

Bee Damkjær Pedersen

• The Japanese Masseuse – A Social Media Reality Fiction???
  Now what is that all about?

  I’m a writer/ storyteller and it all starts all from my Facebook page, Bee Pedersen – author. I write traditional books, e-books and screenplays. Recently I started something new I personally haven’t seen before - I write Social Media Reality Fiction.

  I know; an Oxymoron. Let me explain.

  I write a murder mystery titled ‘The Japanese Masseuse’ where I have people from Facebook play all the roles. I use their pictures, real names and characteristics/personalities and like actors they play the roles in the story.

  The story develops from week to week and each chapter is posted on my blog ‘Bee Yourself’. I get feed back from the readers/ characters, and so the story develops.

  Why: I love stories – find it exciting to share and get feed back. I thought it would be a great social media experiment to create a story based on real people. Incorporating real people is inspiring and leads me to new and otherwise unknown stories. Just as important it creates new connections between people and so new stories again. And why not - everybody wants 15 minutes of fame. This is a new kind of Social Media Reality Show.

  Result: It encourages people to read stories. People form new contacts, friends and business constellations because of the story. I have had people tell me that they have created new business contacts and ideas because of the what’s happening in the story.

  http://beepedersen.wordpress.com/

  https://www.facebook.com/pages/Bee-Pedersen-Author/152198608169128

  Check it out!

  Bee Pedersen

Posted via email from Really Simple Social Media

2010 Sizzle Reel

Picking Domain Names: With or Without Keywords?

Matt Cutts from Google gives a heads up on using keywords in domain names. I guess we don't really have any control over what they do (ya think?), but it's good to know there might be some changes in how Google values sites with keywords in the name.

Good news for sites with brands as a name, however.  But watch the video, and you decide. What's your experience with using keywords in a URL? What do you think about the potential shift of importance Matt talks of in the video? 

 

  Click this button to Connect
 

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How Much Website Traffic do You Need to Achieve Your Sales Goals?

Copy_of_b2b-inbound-marketing-traffic-calculator.xls Download this file

When you get down to brass tacks, a huge reason to get jiggy with enterprise social media is to increase sales. But how much traffic do you need in order to hit your sales goals?

• First order of business, figure out how much new monthly income you'd like to generate! Then plug it into the calculator above.
• Then work out the average amount of revenue one customer brings to the table. If you don't have an exact number, guesstimate. Plug that in too. 
• Then work out your conversion rates. Just starting in internet marketing? Fine. Start with 1% with a goal to work up to 2%. Plug those in.

Play with the numbers, get a grip on what your goals are traffic wise. Then gear up to create content! If you're not sure what all this means, be sure to attend the Burbank Inbound Marketing Club and I'll help you sort it out.

Click this button to Connect

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http://myemail.constantcontact.com/Learn-How-to-Drive-Traffic-to-Your-Website-With-Blogs-and-Great-Content.html?soid=1101409083644&aid=ebYa9W2oeMo

http://myemail.constantcontact.com/Learn-How-to-Drive-Traffic-to-Your-Website-With-Blogs-and-Great-Content.html?soid=1101409083644&aid=ebYa9W2oeMo

This Just In: Blogs Best at Driving Traffic

Thanks to Hubspot's extensive client list (4000+) and amazing software, they are able to provide some insight as to what it really takes to drive traffic. While I have a devoted a 13-part series of blogs posts to Hubspot's annual report on Inbound Marketing on my "official" blog, I wanted to provide some idea of what it takes to successfully blog in today's competitive environment online.

Have you avoided blogging? I'd love to hear what your challenges are in this area. Time? Can't write well? Don't know what to write about? Is your computer still in it's original packaging?

Drop me a line and let me know, or comment below. One thing is becoming very clear to me, which is that blogging must be mastered if you want to level the playing field and compete for business online.

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Burbank Inbound Marketing Club Attendees in Action

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Social Media Seminars for your Company

Wondering how to educate your employees on social media tools like Facebook? You could use the seminar videos I have posted here on my blog under "The Seminar," or you can ask me to create a seminar specifically tailored to your company. I enjoy teaching others and making social media easy to understand is my specialty.

Social media is an inexpensive way to promote and most likely a majority of your customers are searching for your products and services online. Are you in the room with them? Make sure you are by understanding social media and all the other online tools.

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Canon DSLR Boot Camp Students Create Thriller Short

Short video created by attendees of our Canon DSLR Pro Level II Boot Camp. If you are interested in participating in the next Pro Level I or Pro Level II Boot Camp, please email trevor@theassociation.tv

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Facebook Strikes Again

The Internet is amazing. Back in the 80's when I was attending a boarding high school in Oregon, I took part in a pen pal program with some foreign language students from China. Up to about 15 years ago, Lu Yang and I traded letters. Sometimes often, sometimes just once a year.

About 15 years ago we lost touch due to moving and the address changes that follow. In 2002 I attempted to find her, but no go.

Then, out of the blue, she emailed me. She had found some of the old letters when we were pen pals, looked me up and bam, there I was on Facebook. So we had a little chat today by cell phone. The world has changed so much, and become so small in many ways. 

Well, Lu Yang is attending to her family, and I have to go help my mother-in-law with her computer. But at least now we can be pen pals again. Only this time, we can email, video chat, Facebook each other or maybe use Skype.

I wonder what the next 10 years holds in store for us?

Posted via email from Really Simple Social Media