Wednesday, August 1, 2012

Back Up Your Life (Before it's Too Late!)

I guess people think what I think. "It'll never happen to me."

But then it did. My hard drive crashed. Hard. I still haven't gotten all my data off my old computer. I didn't have the time! All efforts went into locating and purchasing another computer. Thankfully I got a good deal, but I still lost a couple weeks of momentum in my business as I made do with other computers (that didn't have my files).

If only I had known about MyPCBackup then.

 

 

Having been through a mini-disaster (I admit, a lot of files I needed were on Google Docs already - but a lot of client files were not), I instantly understood how valuable a service it is to backup one's files into a secure cloud-based system. Being in the "Cloud" is just being able to access your data from anywhere. It isn't really in a "cloud." There's a computer somwhere hosting your data. And it's not just the "extra" laptop someone had hanging around

We're talking rows and rows of computers that can hold tons of data, and way more secure than your desktop or laptop. Of course, there's the matter of price. If you have tons of data, it can start getting expensive to back up everything.

So I was happy to find MyPCBackup, because they have a free option as well as inexpensive data backup. So I thought I'd share the love. They have a great affiliate program to (just to give full disclosure!) so you can get tons of free space for nothing if you like their service and refer it. So far I haven't found anything to dislike! Thus, this blog post. Check it out of you want to backup your "life." As they say, when you drop your phone, you panic. When your friend falls, you laugh. Well, pretty much the same for the data on your computer, right? Not so funny when you lose your own data...

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Feature Your Website Content on Facebook Timeline Pages

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The 2 Categories of Online Business Owners

Since Facebook is larger than many countries (virtually speaking, of course), it's a great site for businesses to feature their content and get visiblity online. The high amount of content coursing through those blue veins ensures constant indexing by Google and other search engines. And since Facebook Pages (unlike personal pages) are completely searchable, they are naturally the perfect place to establish a presence.

Most business owners will fall into 2 categories online - They already have a website, or they don't. Either way, both types will benefit from using Timeline Pages.

  • If you already have an established website, hurrah! You probably already have graphics and other visual elements that may be featured on the new Facebook Timeline.
  • If you don't have a website, you can leverage Facebook Pages as a temporary "website" - and Facebook doesn't charge a penny! It will probably take longer to build than a if you already have a website as there will be more creative visual work to do. For example, if you don't have a logo or any photos, you will need to create them for the Page to be an effective branding tool.

For those who already have websites, good news! Not only does the new Timeline Pages format allow you to create your own visual masterpiece of a presence,  each part of your business can be featured separately as well using something called Tabs.

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Tabs on Pages

What are tabs exactly? They are kind of like a file folder inside a file drawer. Think of a Facebook Timeline Pages like file drawers. And each folder has a little "tab" used for identification.

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Through the wonder of technology, you can feature your website pages and other content on your Page's Tabs.The really wonderful aspect of this is the person perusing your Tabs doesn't ever leave Facebook. The person may navigate around your content just like your website, but all the navigation occurs in Facebook. As an example, here's Pepsi's Facebook Timeline Page:
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And here is one single Tab from the same Page. The possibilities are endless! Sell paintings, feature your contact information, anything you can do on a website you can feature on your Facebook Page:

Pepsi_store_on_tab

If you're interested in creating custom Tabs for your business based on an existing website, let me know. I can help you create it. We'll work together to get the look you want. It probably won't take long (unless you have a LOT of website pages). Average cost for one Tab is probably going to be less than $150. Got an online store or sell item on Amazon? Create the same store on a Facebook Timeline Page and get Facebook to help promote, creating income and sales.

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