How Fairytales Really End

I got these photos in one of those pass-around emails, and it struck me that there is a message for those embarking on a social media campaign for their business.  You really do have to work at it.

Yes, that's overly simplistic.  Why deal in complexities when things can be kept simple? Let's face it, a relationship requires work. Even if you find the perfect spouse, at some point the curtain comes down and you have to get off the stage and face reality.  Even if you are Snow White.

Social Media campaigns are all about relationships with your customers, friends, family - anyone who might refer you business.  And if you aren't providing something of value, that relationship will wither and die, or worse, turn against you. 

On the bright side. small business owners are perfectly positioned to provide great customized service compared to a "big business" that might have tons of customer service reps, but the customer is probably never going to talk to the owner.  Since a lot of small business owners are in the trenches working with customers anyway, they can be more nimble in fixing service issues, etc. 

So, the point is, be consistent and offer value to your "constiuents" so they have a reason to come back to you. Otherwise, you might just end up like The Little Mermaid (below).

See and download the full gallery on posterous

Posted via email from Really Simple Social Media

How Fairytales Really End

I got these photos in one of those pass-around emails, and it struck me that there is a message for those embarking on a social media campaign for their business.  You really do have to work at it.

Yes, that's overly simplistic.  Why deal in complexities when things can be kept simple? Let's face it, a relationship requires work. Even if you find the perfect spouse, at some point the curtain comes down and you have to get off the stage and face reality.  Even if you are Snow White.

Social Media campaigns are all about relationships with your customers, friends, family - anyone who might refer you business.  And if you aren't providing something of value, that relationship will wither and die, or worse, turn against you. 

On the bright side. small business owners are perfectly positioned to provide great customized service compared to a "big business" that might have tons of customer service reps, but the customer is probably never going to talk to the owner.  Since a lot of small business owners are in the trenches working with customers anyway, they can be more nimble in fixing service issues, etc. 

So, the point is, be consistent and offer value to your "constiuents" so they have a reason to come back to you. Otherwise, you might just end up like The Little Mermaid (below).

[[posterous-content:pid___0]]

Posted via email from Really Simple Social Media

How Fairytales Really End

I got these photos in one of those pass-around emails, and it struck me that there is a message for those embarking on a social media campaign for their business.  You really do have to work at it.

Yes, that's overly simplistic.  Why deal in complexities when things can be kept simple? Let's face it, a relationship requires work. Even if you find the perfect spouse, at some point the curtain comes down and you have to get off the stage and face reality.  Even if you are Snow White.

Social Media campaigns are all about relationships with your customers, friends, family - anyone who might refer you business.  And if you aren't providing something of value, that relationship will wither and die, or worse, turn against you. 

On the bright side. small business owners are perfectly positioned to provide great customized service compared to a "big business" that might have tons of customer service reps, but the customer is probably never going to talk to the owner.  Since a lot of small business owners are in the trenches working with customers anyway, they can be more nimble in fixing service issues, etc. 

So, the point is, be consistent and offer value to your "constiuents" so they have a reason to come back to you. Otherwise, you might just end up like The Little Mermaid (below).

See and download the full gallery on posterous

Posted via email from Really Simple Social Media

Untitled

 http://blaugh.com/2008/03/12/addicted-to-twitter/

Posted via email from Really Simple Social Media

Campaign Update - Gulf Coast Oil Spill Relief

Here's an update on the Gulf Oil Spill and what The Earth Organization is doing to fix the toxic mess in that area.  Looks like they've made some progress!  Please re-tweet or forward this information to as many people as you can, there is a solution, it just needs to be made known and used!

Thanks,
Trevor

July 21, 2010 Quick Links -Who We Are -Projects and Campaigns -Gulf Oil Spill Relief Homepage -What is Bio-remediation Technology? -HELP! Donate to the Relief Efforts __________________________ Gulf Oil Spill Relief - Campaign Update ___________________________________________________________________ Dear Members, Supporters and Friends, As you know, our team has been operating in Gulf to uncover why bio-remediation was not used from the very beginning of the oil spill as, if that technology had been implemented within a few days, it could have cleaned it up and prevented the oil from ever reaching the shoreline.  Our goal is to break through any of the barriers being put up, and get bioremediation actually utilized. We are making progress! GOOD NEWS! One of the companies that is most able to deal with the size of this situation, Oil Spill Eaters, Inc., did a test on the beach and in a marsh with their product in front of about 50 local officials, Senators, and the Governor of Mississippi.  The test went extremely well.  Within a matter of minutes, they could begin to see positive changes occurring with the oil.  When they returned to the area a couple of hours later, the product had worked so fast that some of the oil was already gone.    As you can imagine, the officials were ecstatic that they finally had a solution to this situation. They intend to let the product work for a few more days and see the results, but then plan, if all goes well, to begin working out an implementation plan.  They and other companies have gotten this far before, and still been prevented from moving forward by the EPA or other state regulatory bodies.  But, we have our fingers crossed that we will see a breakthrough here.   As we are finding out more about what is going on, and more about the incredibly toxic "solution" that the EPA is allowing to be implemented.   IMPORTANT: "Corexit" is the name of a compound of chemicals that is being sprayed on the oil with the stated purpose of breaking it up so that it can be more easily broken down by the natural microorganisms in the area, known as a "dispersant".  Unfortunately, this is criminally false information. Corexit makes the whole situation much more toxic and much more difficult for the naturally-occurring microbes to clean up.  It does, however, erase the "fingerprint" of oil so that, for example, when it washes up on the beaches of North Carolina in a couple of months, no one will be able to legally prove where it came from, thus limiting financial liability.    The EPA has been making misleading statements about the levels of toxicity and it is important to know that, if you live in the Gulf area, that you take great care when you are in and around the water.  There are many reports of people going into the water who couldn't see any oil, and who came out with serious skin tissue damage, and eye and lung damage.  One chemist who is very familiar with Corexit said that it is a "nerve gas" and that the negative effects of it will develop over time with someone who has been exposed to it.  As of this writing, 1.8 million gallons of Corexit have been sprayed into the water.  It doesn't all attach to the oil so there can be Corexit in the water without seeing the oil.    Click here for further information and to view the Pensacola Channel 5 News video.   A scientist interviewed on CNN described Corexit and other dispersants as "some of the most toxic chemicals we know of."    So, this is not something to brush off and ignore.  Please be alert and aware of the potential harm. Write to your Congressional leaders and demand that the use of Corexit immediately be stopped.   WE NEED YOUR HELP TODAY! Donations will fund the efforts to educate and implement bio-remediation as the true solution to the environment and wildlife cleanup and to be able to keep our team operating in the Gulf area. This is vitally important. Please donate to our Gulf Oil Spill Relief Campaign! We will keep you informed as we go along.Thank you for your support so far! Kindest Regards, Barbara Wiseman International President The Earth Organization

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Update! - Gulf Oil Spill Relief Campaign

Here is the latestm the real deal on the Gulf oil spill, as told by
people on the ground. Please forward this and retweet, The Earth
Organization needs as much coverage on this as possible.

Trevor

---------- Forwarded message ----------
From: The Earth Organization
Date: Tue, 13 Jul 2010 20:50:55 -0400 (EDT)
Subject: Update! - Gulf Oil Spill Relief Campaign
To: trevor@theassociation.tv

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Flying over the oiled marshlands.
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July 13, 2010
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Quick Links
-Who We Are [http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpyVWaKu2orvzjguYYXev1DYObbBSwr1tStNGs2xq5H9ZI6SfI2DyVEslW0hb9pzPSq02GYwUB_rPLWWHHNo0cdckGc4YxgltCyE979BUzDjXNoPkefNLT4fwmnuTXiyvY4=]
-Projects and Campaigns
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpx52SROcRodUXyIIzussru28Kad6qrZWIKdRHYhsfG2oZ6X7djRIIzdQwcvpjjnosOubyUsVv7h6rvD5AvjcRmRrLHjwfLaTRZGxKAmAZt-Qwx5nbSCDPT6jkf-jLU9cL9quHcp8na_1w==]
-Gulf Oil Spill Relief Homepage
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzYGXe08X68YM5cAdPKVlqnB-e7J-PJrq68hkf-h45qvD_lSxTKzWgho032BVcWyt6N-MvVjmpmrE_tzVql5bl2D3tpHk2ROZroeX9icBK0jZwkuz4qBXr6TOB_6gTYjyK9RN16X1ub-w==]
-Bio-remediation Technology
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpyACBllvyaKxQXQbM-2cFlOqkAuKQgh12N8nwetsGfccod4bra4U54CFUZnBD8U76GWZbuvyJHTO8tx690VlOG9fcq4C7bZG9wZBPBzgRaZGrGhi8qP2KMf0jFvMoxk6OR2kcLJLmZYw81XZUglHcIJJJfzLJem54Q=]
-HELP! Donate to the
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Relief Efforts [http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzX-LUKwcH6CcdItL-oo2xqPcepiSIbj4CfwWYj9pS_sYnxTgnZRK3r7XCdkH7Wiyl7kp25GpdBOj8qYLrZKqBntBGVrUNijOvteYwPPcea8ngwy9JZIS9M7tLkai4Ids2J9vGILM9BppAE7agXLBbPf0UCmDslhKk=]
Find me on Facebook
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__________________________
Oil sludge [http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzX-LUKwcH6CcdItL-oo2xqPcepiSIbj4CfwWYj9pS_sYnxTgnZRK3r7XCdkH7Wiyl7kp25GpdBOj8qYLrZKqBntBGVrUNijOvteYwPPcea8ngwy9JZIS9M7tLkai4Ids2J9vGILM9BppAE7agXLBbPf0UCmDslhKk=]
turtle stuck in oil.
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzYGXe08X68YM5cAdPKVlqnB-e7J-PJrq68hkf-h45qvD_lSxTKzWgho032BVcWyt6N-MvVjmpmrE_tzVql5bl2D3tpHk2ROZroeX9icBK0jZwkuz4qBXr6TOB_6gTYjyK9RN16X1ub-w==]
Stressed pelican stuck in oil.
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzX-LUKwcH6CcdItL-oo2xqPcepiSIbj4CfwWYj9pS_sYnxTgnZRK3r7XCdkH7Wiyl7kp25GpdBOj8qYLrZKqBntBGVrUNijOvteYwPPcea8ngwy9JZIS9M7tLkai4Ids2J9vGILM9BppAE7agXLBbPf0UCmDslhKk=]
Dead fish in oil
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Hermit Crabs leaking oil.
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DAY 85 - Gulf Oil Blowout Update
Dear Members, Supporters and Friends,
As many of you know, our president, Barbara Wiseman, and other
volunteers have been
in Louisiana investigating to find out why the only real solution to
the Gulf cleanup
- bio-remediation - has not yet been implemented. They have been
meeting with government
officials, Louisiana State University scientists, bio-remediation
specialists and
civic leaders to find out what is preventing the technology from being utilized.
It is the only real solution to cleaning up the oil spill and it is
fantastically
effective and workable .
The fact is, vested interests are actively preventing the gulf cleanup. We have
isolated the reasons why the technology is being stopped and are
making real progress
in paving the way to getting it known about and used. We have gained
some important
allies and a coalition is forming up. On to the next phase!
Meanwhile, BP just today stated that they have high hopes for their new capping
mechanism to possibly stop the ongoing blowout. While, of course,
everyone hopes
their new strategy will work, it does nothing to handle the massive
amount of oil,
and the extraordinarily toxic and dangerous "dispersant" that are wreaking havoc
on marine life, and our oceans. Despite BP's and the EPA's PR to the contrary,
the health hazards for all life, including humans, is proving to be
in much greater
peril than what the general public are being told.
We have a team going back into the Gulf tomorrow. Speed is of the
essence. Already
nearly 213 million gallons of oil are in our ocean and approximately 2
million gallons
of toxic dispersant. How quickly we can get this situation resolved
truly depends
on having the necessary funds to do so.
We need your help NOW to get this situation handled! Please go to our website at
www.EarthOrganization.com
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpxwVJFvsq2nlx0Q6vLHJTyi7xWc28zWccWxfxgJ5CGS1JV88ZWkgmYUVa7z41ilUd4a6KIN8lq_55geRqOW8bsQAr1Syg3DWJBClaMUpQjhANzEywarMb9YeD1-tCM4MHNkxCyXH08ZGA==]
and become a member
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move up to a new level of membership, or make a donation
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Your donations are extremely appreciated!
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzX-LUKwcH6CcdItL-oo2xqPcepiSIbj4CfwWYj9pS_sYnxTgnZRK3r7XCdkH7Wiyl7kp25GpdBOj8qYLrZKqBntBGVrUNijOvteYwPPcea8ngwy9JZIS9M7tLkai4Ids2J9vGILM9BppAE7agXLBbPf0UCmDslhKk=]We
are an official 501(c)3 non-profit, so all donations are tax-deductible.
To those of you that have already contributed, we sincerely thank you.
We couldn't
have gotten as far as we have without you.
As a member and supporter, please pass this along to others.
Kind Regards,
Black TEO Logo [http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzGDy7m_NkJX4nNZSSeYCItaAYfOYsO6U5zIztSFp2Bl7DxXn-yme2LuFs-IqeJzqP9K0Y8IqN35g_Q4wzK3fjFmY4AjhlbfBgvisQBxlOaVwdNXZC7hzUx]
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Burbank Inbound Marketing Club 8 July 2010

Last night we had our 2nd Burbank Inbound Marketing Club meeting. Josh Ross from Josh Ross Creative Guest Starred as a Social Media Whiz, and pinch hit regarding Mac instruction (I'm still a PC guy).

Some great connections were made and it was lots of fun. The topic was using Google Places, and nearly everyone got themselves listed as a business on Google's map platform.

Here's some of the feedback:

"Thank you so much.  I lof this, especially that we

accomplish a product while we are here!!"   K.M.

 

"Love the workshop!"   J.T

 

"I love coming here. It's fun and I understand what you teach me."  N.H.

 

"So happy to be invited to this group. Love to see step by step things."  A.L.

See and download the full gallery on posterous

Next week on Tuesday the 13th, we will focus on posting visual and written content on Facebook Fan Pages (Business Pages) using Facebook's built-in viral capabilities.  In other words, how to promote your business page without having to send out repeated (read: Annoying) invitations over and over to friends who may not even use your products or service!

If you'd like to come to the next meeting, RSVP at the Really Simple Social Media fan page on Facebook.  

If you've never been to my Expand Your Business Using Social Media seminar, view the 5 part series online before coming to the Club!  The seminar gives a birds-eye view of social media, and explains some fundementals that are very helpful to know beforehand.

Til Tuesday!

 

 

 

 

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