It's not always easy to get great online visibility. Even when a company does manage to get on the first page of a relevant Google search, staying there can be a challenge. Time, money and effort, usually a lot of all three, are required. What if there was a way to dominate organic search results but do it very efficiently? What if you could have an enterprise-level, customized solution that beats the pants off your competition and save $5,500 on the usual price tag? IF the above excites you, call me right away at 818-841-9660. I've got a great offer from a partner company with a winning solution to dominating organic search results. But it's a today only offer, and I've only got one of them available, first come first serve. Call now!
Friday, April 30, 2010
Wednesday, April 28, 2010
Untitled
Some really great ideas on growing your fan base for a fan page on Facebook.
http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook...
Social Media Workshop - Early Registration ends Thursday!
Social Media can be fun and easy to use for expanding a business. My seminar ($20) on May 1st covers a basic strategy anyone can use. After learning the strategy, we implement what was learned in a workshop ($250 early registration). We have lots of fun, coffee and snacks, and a great environment to learn in. Come on down! Click on the blue "Register Now!" links below to get started.
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| The Association: Creative Film, Video & New Media Solutions | 135 N Screenland Drive | Burbank | CA | 91505 |
Friday, April 23, 2010
Expand Your Business With Social Media
My next seminar on expanding business using social media is on May 1st! There is a seminar in the morning from 10-12 and an in-depth, hands-on workshop in the afternoon. Anyone who is struggling with Social Media implementation needs this workshop! Participants walk away with a Facebook campaign IN PLACE, we don't just talk about it. Plenty of assistance, it's fun, we have gourmet coffee... need I say more?
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The Association: Creative Film, Video & New Media Solutions | 135 N Screenland Drive | Burbank | CA | 91505 |
Thursday, April 15, 2010
Tax Break! Ends Midnight April 15th!
Stuggling with implementing social media into your marketing campaign? Come to our Boot Camp! The morning seminar on Sat April 17th is free, so you can come learn the theory at no charge. If you are serious about getting effective, the 2 Day Boot Camp following the seminar implements what I cover in the seminar!
The Boot Camp is a work-at-your-own-pace course complete with picture books and other (paper-based, easy to use) tools to manage your campaign. Click the link below to get the full scoop on what the Boot Camp includes! 
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Thursday, April 8, 2010
Create a Brand Your Target Audience Will Love - Biznik
Biznik is a great network for providing visibility for your brand. Don't have a brand? Come to our Branding Seminar! I took this class recently and it really helped me finalize the message I should be communicating, and it wasn't hard to work out! Before I took this seminar, I was confused about my own branding (figuring out your own stuff is always harder somehow!).
Light refreshments will be served and free parking is available across the street. The Association has been creating award winning campaigns for companies for over 20 years. http://www.theassociation.tv
Los Angeles Freelance and Small Biz Resource Group - Create a Brand Your Target Audience Will Love - Biznik
Light refreshments will be served and free parking is available across the street. The Association has been creating award winning campaigns for companies for over 20 years. http://www.theassociation.tv
Los Angeles Freelance and Small Biz Resource Group - Create a Brand Your Target Audience Will Love - Biznik
Wednesday, April 7, 2010
Free Branding Seminar May 10 - Burbank, CA
I sent out information earlier about our Branding Seminar this Saturday, but the materials didn't say if there was a cost or not to attend. There isn't! The event is hosted by The Association, free of charge. Light refreshments will be served, free parking is available across the street in our private parking lot. We always have a good time, so I hope to see you there! Here's the link again: http://bit.ly/Free_Branding_Seminar_May10
Tuesday, April 6, 2010
What’s all the Brouhaha about Blogging?
Why should a company blog? And why is called a “blog” anyway?
“Blog” is short for “web-log.” It’s essentially online log-book or journal. Blogs have made it easy to self-publish on any topic, and, used properly, blogs can be used to increase a company’s income 24/7.
With millions of blogs already existing, and more being added daily, it’s a wonder we aren’t buried in a mountain of (potentially) useless content. But thanks to search engines like Google and Bing, we can drill down to our desired answer in a flash, eliminating content we don’t need by only asking for what we want in the search terms.
Most everyone uses online searches to resolve problems. Don’t understand how online searches work? You don’t need to! Just type a description or a question into the rectangular search box and hit the “enter” key. Voila! Search results get delivered to your screen.
Why is this important? The fact that nearly everyone with a problem utilizes online search is the key to your online visibility! It’s a common denominator you can leverage.
Online Visibility and Relevance
Businesses showing up on the 1st page of Google have a better chance of getting called by an interested customer. Just think about your last Google-based search.
How many pages deep did you look on each search? 1-2 pages? Most of us don’t go beyond the 1st or 2nd page. Just because there are a million search results doesn’t mean we are going to look at all of them! First 10 results (one page) are about all I have the patience to wade through. Sound familiar?
And what did you do when you found the answer? Did you stop looking? Right this very minute, someone with a problem is looking for a solution that YOU have. You want to be the solution they find so they stop looking.
If they don’t find your site or online presence, you are giving away potential business to your competitors.
Whoever provides the best online search experience wins. If you can think like your customers (what terms they would enter to search for your product or service), and supply them with that information quickly, you have a better chance at winning the search “race.” In other words, you want to provide “Relevant Content,” which is content that is pertinent, applicable and connected to your potential customer
So we need the following to make progress towards online visibility:
1. The keywords/search terms your potential customers are likely to use.
2. Useful, relevant content that solves their problem.
Tools inside Google can show how often people search for certain words or phrases online. Understanding the results of that examination is another story! That’s when I call in our keyword expert aka an SEO (Search Engine Optimization) expert.
However you accomplish it, knowing what words and phrases people are using in their searches is invaluable, because it can help define what blogging content to create.
Ok, so let’s say we have at least 25 keywords and phrases our customers are likely to use when searching. Now we just need to show up on the 1st page of that search.
The Visibility Conquest Begins
Earlier I stated, “Whoever provides the best online search experience wins.” Another way to state it from the consumer’s viewpoint could be: I found exactly what I was looking for - fast!
Of course, when someone mulling over search results clicks on your website URL or blog, the last thing you want is to annoy them. I hope. Ideally they’ll stay for a while, educate themselves on the useful content you’ve provided that solves their problem, and then buy your product or service (because they chose you as the solution!). This system sure beats making 100 phones calls a day.
Your company showing up as a relevant solution to a searcher’s problem can be accomplished. In fact, all of your employees could help you achieve that goal. Now, why would you want all your employees to get in on blogging?
For one thing, Customer Service Reps might have stronger relationships with key customers and clients than you do, depending on their level of interaction. Ignore such relationships at the peril of the company’s bottom line! A great example of embracing (and leveraging) employees is a blog for Southwest Airlines, written at least in part by the employees of the company.
Blogware
One effective solution for your company is enterprise-level blogging software that allows all or most of your employees to contribute content. After all, who knows your products and customers better than your employees, customer service reps and sales people?
Yes, yes I know. I can hear executives and various other people in charge gasping for breath at the thought of relinquishing control of the company image, and it’s a valid issue. What if an employee has a bad hair day or gets fired? What if they use their access to the company blog to trash the company online and those search results stay online forever?
Hopefully your company culture is such that trashing by employees won’t occur anyway. But just to be safe, use a system where the control of the content is delegated to a single person acting as the moderator. If you ARE the company, well, you’re all set!
Scalability is important as well. Find a system that can grow as the company grows. Pasting together various freeware isn’t going to cut the mustard for long if you find yourself adding more and more keywords to blog about. Some companies have as many as 10,000 keywords (and a blog for each of them).
Wondering where to find these tools? Well, there’s always Google search! Or give me a call, and I’ll point you in the right direction.
Burbank Branding Seminar April 10th at The Association
No matter what activity you find yourself engaged in, you are conveying a message. Do you know what the message is? It's your branding. Both personally and as a company, you are sending out a message right now that functions as your Brand Promise. Do you know what that message should be? I sure was confused about it, until I attended a seminar by branding pro Tracy E Locke. My partner company, The Association, turns to Tracy for all their client's branding needs. When they have used her talents, the normal response to an advertising and marketing campaign is hundreds of leads in a few days. No joke. Branding as a topic was always incomprehensible to me until Tracy shared her knowledge in her trademark, fun'n'easy style. With clear examples and stories, I was able to clarify and validate my branding message to the point where I could act. Usually when I study about branding I walk away more confused. Tracy's next seminar is this Saturday, 10th of April, at The Association's office in Burbank. Interested? Here's a link you can use to register to come. We'll see you there!http://www.theassociation.tv/brandingseminar
Saturday, April 3, 2010
Schedule Posterous Posts for the Future
Being able to schedule tweets for the future is one of the things I loved about the Hootsuite service. But I have to admit, when I found Posterous and it's ease of use, I was really looking forward to future scheduleing to be added to Posterous's suite of services.
Of course, they managed to incorporate it very simply. Rather than explain the whole system (if you could call it a system - it's a lot simpler than a system), here's the link back to the Posterous blog explaining how to schedule posts to go out in the future:
http://blog.posterous.com/new-feature-schedule-your-posts-for-the-futur#
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