Normal 0 false false false MicrosoftInternetExplorer4 <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:45.0pt 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} -->
One of the primary challenges business owners face in current times is a 1st page presence on search engines. Consumers tend to conduct an internet-based search to validate a decision to purchase (or not to purchase). If a business cannot be found online, with decent reviews or some kind of conversation happening about it, there are a few assumptions that may be made (assumptions are not necessarily based on truth!):
1) The company is no longer in business2) The company doesn't care about it's customers so hasn't bothered with an online presence.
3) The product or service must not be that great as "no one" is talking about it. Oddly enough, it is possible that companies with the best service and best products haven't relied on advertising or marketing because they live off referrals from happy customers. The only problem is that once a potential customer gets referred by a friend, it's very likely that potential customer will still Google search anyway. What will they find? For businesses relying on referrals only, probably not much. Building up a large enough community to dominate search results and appear on the 1st page can take time, but should be done anyway. However, while that's underway, there is another option. Online Optimized Press Releases. A Press Release is news, and is indexed into search engines right away. After all, news isn't very useful if it appears 3-6 months later, is it? Great, so that means anyone could write a quick article, submit it to a couple of Press Release sites and instantly end up on the 1st page of a Google Search, right? Not even close! A lot of skill and experience go into properly done, optimized online press releases. While there are lots of options, the only real option is the one that gets results. Our press release specialist is a 30 year press release veteran, expert at Search Engine Optimization, writing, research, interviewing and has a proprietary blend (our secret sauce, if you will) of sites geared towards press release submission. Like a highly trained hitman, she nails that 1st page 99% of the time. The really amazing part: she's super nice, with the bedside manner of that concierge you met at the swanky resort you frequented when business was still good (and you could afford vacations at nice places). Her most recent press release was for 20/20 Financial Services (ex: http://www.pressreleasepoint.com/la-crescenta-federal-tax-return-help-requests-rise-reports-2020-financial).
Creating a relevant, engaging presence online that allows a company to converse with it's customers is a must these days for most businesses. It often takes a few months to make a significant impact on your bottom line. How much business are you missing right now, today, as people search for your business and can't find it on that ever so important 1st page? Might want to check that out.
If your business has an active cloaking device when it comes to online search engines, you might consider hiring a trained professional to "take out the competition for you". Remember, the pen is mightier than the sword.
Trevor Eisenman
Social Media Strategist
No comments:
Post a Comment