Tuesday, July 13, 2010

Update! - Gulf Oil Spill Relief Campaign

Here is the latestm the real deal on the Gulf oil spill, as told by
people on the ground. Please forward this and retweet, The Earth
Organization needs as much coverage on this as possible.

Trevor

---------- Forwarded message ----------
From: The Earth Organization
Date: Tue, 13 Jul 2010 20:50:55 -0400 (EDT)
Subject: Update! - Gulf Oil Spill Relief Campaign
To: trevor@theassociation.tv

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Flying over the oiled marshlands.
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzGDy7m_NkJX4nNZSSeYCItaAYfOYsO6U5zIztSFp2Bl7DxXn-yme2LuFs-IqeJzqP9K0Y8IqN35g_Q4wzK3fjFmY4AjhlbfBgvisQBxlOaVwdNXZC7hzUx]
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July 13, 2010
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Quick Links
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-Gulf Oil Spill Relief Homepage
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzYGXe08X68YM5cAdPKVlqnB-e7J-PJrq68hkf-h45qvD_lSxTKzWgho032BVcWyt6N-MvVjmpmrE_tzVql5bl2D3tpHk2ROZroeX9icBK0jZwkuz4qBXr6TOB_6gTYjyK9RN16X1ub-w==]
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[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpyACBllvyaKxQXQbM-2cFlOqkAuKQgh12N8nwetsGfccod4bra4U54CFUZnBD8U76GWZbuvyJHTO8tx690VlOG9fcq4C7bZG9wZBPBzgRaZGrGhi8qP2KMf0jFvMoxk6OR2kcLJLmZYw81XZUglHcIJJJfzLJem54Q=]
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__________________________
Oil sludge [http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzX-LUKwcH6CcdItL-oo2xqPcepiSIbj4CfwWYj9pS_sYnxTgnZRK3r7XCdkH7Wiyl7kp25GpdBOj8qYLrZKqBntBGVrUNijOvteYwPPcea8ngwy9JZIS9M7tLkai4Ids2J9vGILM9BppAE7agXLBbPf0UCmDslhKk=]
turtle stuck in oil.
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Stressed pelican stuck in oil.
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Dead fish in oil
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Hermit Crabs leaking oil.
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DAY 85 - Gulf Oil Blowout Update
Dear Members, Supporters and Friends,
As many of you know, our president, Barbara Wiseman, and other
volunteers have been
in Louisiana investigating to find out why the only real solution to
the Gulf cleanup
- bio-remediation - has not yet been implemented. They have been
meeting with government
officials, Louisiana State University scientists, bio-remediation
specialists and
civic leaders to find out what is preventing the technology from being utilized.
It is the only real solution to cleaning up the oil spill and it is
fantastically
effective and workable .
The fact is, vested interests are actively preventing the gulf cleanup. We have
isolated the reasons why the technology is being stopped and are
making real progress
in paving the way to getting it known about and used. We have gained
some important
allies and a coalition is forming up. On to the next phase!
Meanwhile, BP just today stated that they have high hopes for their new capping
mechanism to possibly stop the ongoing blowout. While, of course,
everyone hopes
their new strategy will work, it does nothing to handle the massive
amount of oil,
and the extraordinarily toxic and dangerous "dispersant" that are wreaking havoc
on marine life, and our oceans. Despite BP's and the EPA's PR to the contrary,
the health hazards for all life, including humans, is proving to be
in much greater
peril than what the general public are being told.
We have a team going back into the Gulf tomorrow. Speed is of the
essence. Already
nearly 213 million gallons of oil are in our ocean and approximately 2
million gallons
of toxic dispersant. How quickly we can get this situation resolved
truly depends
on having the necessary funds to do so.
We need your help NOW to get this situation handled! Please go to our website at
www.EarthOrganization.com
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpxwVJFvsq2nlx0Q6vLHJTyi7xWc28zWccWxfxgJ5CGS1JV88ZWkgmYUVa7z41ilUd4a6KIN8lq_55geRqOW8bsQAr1Syg3DWJBClaMUpQjhANzEywarMb9YeD1-tCM4MHNkxCyXH08ZGA==]
and become a member
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpx99-WC5qJ0Q2ZtE0p8yr9ctOo6U5Hauo52KY9_8DTre6oj1R0wJ6Cd6fo6QkCEwKSbVKhO1GduPx4lEfgS9jbXiWqVyyakDh79WI7LCGx78mIgzriPvwnsvchlFyBF7Dg=],
move up to a new level of membership, or make a donation
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Your donations are extremely appreciated!
[http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzX-LUKwcH6CcdItL-oo2xqPcepiSIbj4CfwWYj9pS_sYnxTgnZRK3r7XCdkH7Wiyl7kp25GpdBOj8qYLrZKqBntBGVrUNijOvteYwPPcea8ngwy9JZIS9M7tLkai4Ids2J9vGILM9BppAE7agXLBbPf0UCmDslhKk=]We
are an official 501(c)3 non-profit, so all donations are tax-deductible.
To those of you that have already contributed, we sincerely thank you.
We couldn't
have gotten as far as we have without you.
As a member and supporter, please pass this along to others.
Kind Regards,
Black TEO Logo [http://r20.rs6.net/tn.jsp?et=1103562581705&s=12578&e=001Vh9o83ZHnpzGDy7m_NkJX4nNZSSeYCItaAYfOYsO6U5zIztSFp2Bl7DxXn-yme2LuFs-IqeJzqP9K0Y8IqN35g_Q4wzK3fjFmY4AjhlbfBgvisQBxlOaVwdNXZC7hzUx]
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Posted via email from Really Simple Social Media

Friday, July 9, 2010

Burbank Inbound Marketing Club 8 July 2010

Last night we had our 2nd Burbank Inbound Marketing Club meeting. Josh Ross from Josh Ross Creative Guest Starred as a Social Media Whiz, and pinch hit regarding Mac instruction (I'm still a PC guy).

Some great connections were made and it was lots of fun. The topic was using Google Places, and nearly everyone got themselves listed as a business on Google's map platform.

Here's some of the feedback:

"Thank you so much.  I lof this, especially that we

accomplish a product while we are here!!"   K.M.

 

"Love the workshop!"   J.T

 

"I love coming here. It's fun and I understand what you teach me."  N.H.

 

"So happy to be invited to this group. Love to see step by step things."  A.L.

Next week on Tuesday the 13th, we will focus on posting visual and written content on Facebook Fan Pages (Business Pages) using Facebook's built-in viral capabilities.  In other words, how to promote your business page without having to send out repeated (read: Annoying) invitations over and over to friends who may not even use your products or service!

If you'd like to come to the next meeting, RSVP at the Really Simple Social Media fan page on Facebook.  

If you've never been to my Expand Your Business Using Social Media seminar, view the 5 part series online before coming to the Club!  The seminar gives a birds-eye view of social media, and explains some fundementals that are very helpful to know beforehand.

Til Tuesday!

 

 

 

 

Posted via email from Really Simple Social Media

Wednesday, June 23, 2010

Gulf Oil Spill Campaign - Please pass this on!

 One of my clients is heavily involved in environmental issues, and of course, the one on everyone's mind is the Gulf Oil Spill.  Effective Microorganisms are proven to resolve spills like this, but of course, BP isn't planning on doing something effective.  Otherwise the spill would be contained by now. 

Please pass on this newsletter through whatever channels you have. There is a proven way to naturally fix the problem, we need to raise a stink about it and create tons of awareness.  Thanks!

Trevor Eisenman

shoreline

                                                  June 23, 2010
Quick Links

Gulf Oil Spill Relief Campaign Update

Dear Members, Supporters and Friends,

If you haven't been in the polluted waters of Louisiana and felt the toxic brown goo on the rocks and shells against your skin, if you haven't smelled the stench of oil on the beaches, and if you haven't  seen the tainted water encroaching against your shores, you really can't get a concept of just how bad it really is. 

Watching it on the news does not give you an understanding of how catastrophic this situation is, no matter how bad the news reports are.
 
This is not a localized earthquake or hurricane.  As bad as they are, the potential global impact of this situation so exceeds the order of magnitude of devastation of Katrina or Haiti, it boggles the mind.
 
The Earth Organization is meeting with bio-remediation experts, looking for those companies that utilize non-genetically modified microorganisms for oil spill remediation and who can go into a viable level of production once the microorganism technology is approved for application to this oil spill.  The barriers and challenges that are being put in front of these companies are unbelievable.  No one seems to be able to find out how to get past those barriers or who can make a decision.

Some of the companies who use microorganism tech. have already gone through and spent enormous sums of money to get EPA approval for their products, a few have even taken the extra step to get themselves onto the National Contingency Plan product schedule and even they so far, are not being allowed to implement their solution.
That means that even though they have approval from the EPA to utilize their products in a national oil spill emergency, they are not being allowed to do so in Louisiana.  The Earth Organization is working to find out exactly why the technology is not being utilized yet and what needs to be done to get it implemented immediately.
 
Headway is being made, we have uncovered the exact steps that need to be followed to get the products approved by the Department of Environmental Quality of Louisiana and are working on getting that published to bio-remediation companies.
 
Additionally, we have found that by far the greater majority of government officials and civic leaders have either never even heard of bio-remediation, or they have no idea what it is, or have false and confusing information about it.  We have been educating government officials, civic leaders and the broad public about the effectiveness of this microorganism technology.
 
As part of our public education efforts to get the word out that this technology is one of the most, if not the most effective solution to the oil spill clean up and the rescue and restoration of the marine life and wildlife, The Earth Organization's International President, Barbara Wiseman, was interviewed on NBC last Friday with an estimated viewership of 3.5 million.

We need your help now!  This is no light matter and, yes, it will affect you and your loved ones in one way or another unless this situation can be handled.  The good news is that it can be handled.  We have a solution, but we need your financial support to help us implement it.
 
Please go to our website immediately at www.EarthOrganization.com and become a member, move up to a new level of membership, or make a donation of $20 or more.
   
In addition to financial support - here's how you can help right now:

Please forward this letter on, or send a copy of the write-up on microorganism tech. to everyone you know.  The biggest barrier we are running into is that people do not have enough information about this. The general public needs to know there is a solution, they need to let their elected officials and civic leaders know there is a solution, and they need to demand that the microorganism technology take high and immediate priority in cleaning up the oil spill and the affected wildlife.
 
We are also looking for supporters to donate airline miles and new or used laptop computers for our team's use in the Gulf.

Any donations are extremely appreciated. We are an official 501(c)3 non-profit, so all donations are tax-deductible.
 
Thanks very much for your help, interest and support. We will continue to keep you informed as we progress.

Sincerely,
 

Black TEO Logo


Posted via email from Really Simple Social Media

Wednesday, May 26, 2010

Commercials so Good, We Have to Take Them Off the Air...

Sometimes I get so wrapped up in the social media end of things, I forget to mention the core competencies of The Association.  We're not just Facebook and Twitter!  The real strength behind our work is in the effectiveness of our marketing campaigns. Our last 3 TV commercials were so effective, we had to take them off the air.

In other words, we make the phone ring.  You may have heard of some of our clients:


View on screencast.com »

The reasons clients love to work with The Association are the same reasons I like to work here.  Award-winning, easy to work with, fun.  And effective, to top it all off.  Possibly the best kept secret in here in the Media Capital of the World (aka Burbank).  Our team of professionals cover all kinds of areas:

  • Search Engine Optimization
  • Optimized Market Research (TM)
  • Professional Writing (copy)
  • Creative
  • Experiential and HTML Website Design
  • Television Commercial Production
  • Commercial Video Production
  • Social Media Referral Marketing
  • Animation
  • Canon 5D/7D Film Production
  • 3D Film Production
Despite popular belief, you don't have to sell a kidney to get an effective marketing campaign for your business.  Since we have a proprietary system in place that works every time, we are very cost-effective and the client gets their ROI every time.  We don't move forward until we know it will work.

You can check out examples of our video work by visiting this link: http://www.wemakethephonering.com

Posted via email from Really Simple Social Media

Wednesday, May 12, 2010

The Association Newsletter

It's not every day that one of your films is featured on Oprah's show. Definitely worth a front row seat on our newsletter!

If you'd like to talk about your own video production or direct response ad, visit http://www.wemakethephonering.com or call us at 818-841-9660. Remember, it's not expensive to promote with a direct response commercial when you get so many leads you make a profit! And that's what we are good at: effective direct response video and commercial productions.


The Association - Film, Video, New Media

"Google Me" Filmmaker Jim Killeen on Oprah

Jim Killeen's 90-minute documentary, "Google Me", was featured on the

Oprah Winfrey Show April 20th.

The Association is proud of Jim's stunning achievement in a genre which usually focuses on what's wrong with the world.

Jim's documentary shows a different view of the world....a world which is not a dangerous place. A world where people will extend the hand of trust and friendship and invite a stranger into their home just because they have the same last name.


Killeen

Jim googled his name to find six Jim Killeens, including an Irish priest, an Aussie CEO, a wife-swapping swinger and a New York cop. He visited Google headquarters to see the powerful search technology in action, and visited his namesakes in four countries to learn how these very different people are actually quite similar.

If you'd like to restore your faith in mankind, or you'd like to cheer up a friend who's down in the dumps, check out "Google Me". It's about the world we believed in as kids. It's a world that's still there, it's just covered up by lots and lots of bad news we're deluged with every day. After you watch "Google Me" and you'll see things in a whole different light.

It's available on Amazon.


Google Me was produced by The Association.

(Producer - Jeannie Roshar, Associate Producer- Snehal Patel, Director - Jim Killeen,

DP - Jeff Murphy, Co-Executive Producers - Jim Killeen & Fletcher Murray.)



Social Media Seminars a Huge Success

For the past several months, Trevor Eisenman, our Social Media Strategist, has been delivering seminars here at The Association to help clients through the process of incorporating social media into their businesses. He has an uncanny ability to strip complexities away and get nearly instant results with his unique, but incredibly simple strategies.

Trevor

Trevor delivers a simple but highly effective social media strategy

"Trevor interacted with people well, everybody felt comfortable... and I'm looking forward to the boot camp, because I really want to go to the next level." Mitch Perliss , Executive Consultant


For more information, check out Really Simple Social Media



Staying on the Cutting Edge With the Canon 5D Camera

The Association has teamed up with Snehal Patel, a veteran in DSLR production and post-production, to run intensive 5-hour BOOT CAMP workshops for industry professionals who want to use the Canon 5D and 7D cameras for film, television, and the web.

5DBootcamp


Working professionals that are filmmakers, cinematographers and still photographers have taken the Boot Camp and rave about the training.

"It was great. You guys were good. I was never in a fog... Snehal was very good
about answering my questions". Daniel Pearl, ASC


To find out about our next Boot Camp, go to www.theassociation.tv/canonbootcamp

Marketing From the Heart:
Creating a Brand Your Audience Will Love

Your visual identity and its emotional impact is a seldom-understood concept in the world of marketing.

Your brand is a commodity with real value.

Market research specialist Tracy E. Locke is a brand developer and professional writer who has been delivering workshops at The Association to assist business professionals with implementing branding methods used by esteemed thriving companies.


Tracy

Tracy gets to the heart of what makes marketing work.

"I enjoyed it, I thought Tracy was wonderful. I really enjoyed her spirit... that heart
centered place she came from, that focus, I think is really key to where I'm coming from
in my business." Philip Horowitz Phlip 'N Nick Corporation


There is more to discovering your niche than a hopeful guess, or even a brief survey.

To find out how you can invest in developing a brand that is the basis of effective promotion and the heartfelt focus of your business, go to The Association or give us a call
at 818 841 9660.




Join Our Mailing List
Fletcher Murray
The Association: Creative Film, Video & New Media Solutions
818 841 9660
fletch@theassociation.tv

Posted via web from The Association

Tuesday, May 11, 2010

Commercials so Good, We Have to Take Them Off the Air...

Sometimes I get so wrapped up in the social media end of things, I forget to mention the core competencies of The Association.  We're not just Facebook and Twitter!  The real strength behind our work is in the effectiveness of our marketing campaigns. Our last 3 TV commercials were so effective, we had to take them off the air.

In other words, we make the phone ring.  You may have heard of some of our clients:


View on screencast.com »

The reasons clients love to work with The Association are the same reasons I like to work here.  Award-winning, easy to work with, fun.  And effective, to top it all off.  Possibly the best kept secret in here in the Media Capital of the World (aka Burbank).  Our team of professionals cover all kinds of areas:

  • Search Engine Optimization
  • Optimized Market Research (TM)
  • Professional Writing (copy)
  • Creative
  • Experiential and HTML Website Design
  • Television Commercial Production
  • Commercial Video Production
  • Social Media Referral Marketing
  • Animation
  • Canon 5D/7D Film Production
  • 3D Film Production
Despite popular belief, you don't have to sell a kidney to get an effective marketing campaign for your business.  Since we have a proprietary system in place that works every time, we are very cost-effective and the client gets their ROI every time.  We don't move forward until we know it will work.

You can check out examples of our video work by visiting this link: http://www.wemakethephonering.com

Posted via email from Really Simple Social Media

Tuesday, May 4, 2010

Seminar/Workshop: Marketing from the Heart

Probably one of the hardest aspects of owning your own business is having to promote yourself.  Not only does it feel weird sometimes to say how great you are to others, but figuring what to say can be even harder!

But when it comes down to it, everyone is selling something, all the time.  The way a person looks, how they speak, the passion they possess for what they do - all of it communicates a message.  Do you know what your message is?

I have the fortune to work with The Association, an award-winning advertising and marketing firm that is also very "un-agency" (is that a real word?).  Ok, let me be more specific.  Fun and easy to work with AND effective.  The very beginning of every Association campaign is Tracy Locke.  She is the reason our OMR (Optimized Market Research) services are so successful, which result in very successful client campaigns.

Tracy has graciously agreed to conduct some seminars and workshops on how to develop your own message and brand.  This is the kind of information company's will pay thousands of dollars to obtain - we are making it available for a short time in a compact seminar and workshop.

Class size is very limited!  Don't put off signing up til the day before (besides, the early registration prices is a good deal!).  I don't know how long The Association is going to share Tracy with the rest of the world - she's kind of a secret....

Where:
The Association
135 N Screenland Drive
Burbank, CA 91505

Driving Directions

When:
May 08, 2010 at 10:00 AM
-to-
May 08, 2010 at 05:00 PM
Add to my calendar
 

What is marketing from the heart?

It's developing a visual identity and the emotional impact it has on you, your business, and your clientelle.

Tracy E. Locke, writer and market research specialist, is here to help you implement methods used by esteemed, thriving companies and develop your brand and unique strategy.

There is more to discovering your niche than a hopeful guess.

Develop the heartfelt focus of your business, and the brand identity and success that comes with it.


Contact Trevor at The Association.
818.841.9660
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