Demystifying Social Media Webinar Now Available!

Is this you trying to sort out Social Media for your business?

 

Social Media has moved to the forefront of business marketing. But many small and medium-size businesses or independent professionals are still struggling to gain an overall perspective on the topic. Where should one start? What social networks are important?

In this recorded webinar, I demystify Social Media and teach how to use it to create a strong online presence and effectively build a 24/7 referral network that never sleeps. You will learn:

• The 3 Fundamental steps of any online marketing campaign

• The main reason businesses need to have a strong online presence

• The Silent Secret of Social Media and why it’s so powerful

• Where online Social NWs: Facebook, LinkedIn, Twitter etc., fit in the overall marketing picture

• How to use online social networks to “show up” in front of prospects who are looking for your product or service right now

This webinar is very basic, and I attempt to undercut what most people assume is already understood. I created this video because I find that so many people use terms like Google, blogs, Internet and web, yet don't actually fully understand what these words mean. As a result they struggle with the various programs available online (free and otherwise).

Also often missing is an overall perspective of where social media fits into a company's marketing mix. This webinar has a very important overview of the entire topic of marketing online. I hope it's helpful!

Posted via email from Really Simple Social Media

Demystifying Social Media Webinar Now Available!

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Is this you trying to sort out Social Media for your business?

Social Media has moved to the forefront of business marketing. But many small and medium-size businesses or independent professionals are still struggling to gain an overall perspective on the topic. Where should one start? What social networks are important?

In this recorded webinar, I demystify Social Media and teach how to use it to create a strong online presence and effectively build a 24/7 referral network that never sleeps. You will learn:

• The 3 Fundamental steps of any online marketing campaign

• The main reason businesses need to have a strong online presence

• The Silent Secret of Social Media and why it’s so powerful

• Where online Social NWs: Facebook, LinkedIn, Twitter etc., fit in the overall marketing picture

• How to use online social networks to “show up” in front of prospects who are looking for your product or service right now

This webinar is very basic, and I attempt to undercut what most people assume is already understood. I created this video because I find that so many people use terms like Google, blogs, Internet and web, yet don't actually fully understand what these words mean. As a result they struggle with the various programs available online (free and otherwise).

Also often missing is an overall perspective of where social media fits into a company's marketing mix. This webinar has a very important overview of the entire topic of marketing online. I hope it's helpful!

Posted via email from Really Simple Social Media

Burbank Inbound Marketing Club

See the full gallery on posterous

This week's Burbank Inbound Marketing Club meeting is on Thursday, 16 Sept.  We will be covering the importance of keywords in your social media content, as well as creating blogs and fan pages for Facebook, depending on what you want to do! See you there!

Here's the link to the event on Facebook, to RSVP:
http://www.facebook.com/event.php?eid=133791546667350&ref=ts

Posted via email from Really Simple Social Media

Social Media Workshop - Early Registration ends Thursday!

 Social Media can be fun and easy to use for expanding a business.  My seminar ($20) on May 1st covers a basic strategy anyone can use.  After learning the strategy, we implement what was learned in a workshop ($250 early registration).

We have lots of fun, coffee and snacks, and a great environment to learn in.  Come on down!  Click on the blue "Register Now!" links below to get started.

Expand Your Business With Social Media Where: The Association 135 N Screenland Drive Burbank, CA 91505 Driving Directions When: Saturday, May 1 10am - Noon (Seminar) 1pm - 5pm (Hands-on Workshop) Register Now!    DEVELOP SOCIAL NETWORK STRATEGY FOR MORE BUSINESS AND MORE CLIENTS, RIGHT NOW. The early bird deadline is approaching.  Register today! "I have more new clients than I can count."     K.F., Business Owner "Trevor makes a confusing, unknown body of data knowable."       Mark Kay Parodi "You laid out, in simple terms, a way to develop an effective social media strategy. I gained information I can use."      Ray McKay, Media City Marketing Group See what the latest happy camper is saying about our workshops! Are you wondering how to develop more business and referrals right now?   Have you been told repeatedly that Facebook and other online social sites are vital, but don't have the time? Our results-oriented seminar and workshop is the straightforward step towards getting more referrals.  Learn it in one day and implement it before you leave! The seminar is $20.  From this, you'll learn what Social Media is and how it's vital for your business. The hands-on workshop, including the seminar, is $250 per person if you register by Thursday.  With this, you will formulate and implement a Facebook strategy to increase your referrals and leads. You're learning and getting what you need to bring in leads online.  Register today! Make sure to bring a laptop.  If you don't have one, call us ahead of time and we'll take care of you. Contact Trevor at The Association for more info. (818) 841-9660 trevor@theassociation.tv Register Now!

Forward email The Association: Creative Film, Video & New Media Solutions | 135 N Screenland Drive | Burbank | CA | 91505

 

Posted via email from Really Simple Social Media

Burbank Branding Seminar April 10th at The Association

No matter what activity you find yourself engaged in, you are conveying a message.  Do you know what the message is? It's your branding.  Both personally and as a company, you are sending out a message right now that functions as your Brand Promise.

Do you know what that message should be? I sure was confused about it, until I attended a seminar by branding pro Tracy E Locke.  My partner company, The Association, turns to Tracy for all their client's branding needs.  When they have used her talents, the normal response to an advertising and marketing campaign is hundreds of leads in a few days.  No joke.

Branding as a topic was always incomprehensible to me until Tracy shared her knowledge in her trademark, fun'n'easy style.  With clear examples and stories, I was able to clarify and validate my branding message to the point where I could act.  Usually when I study about branding I walk away more confused.

Tracy's next seminar is this Saturday, 10th of April, at The Association's office in Burbank.  Interested?  Here's a link you can use to register to come.  We'll see you there!

http://www.theassociation.tv/brandingseminar

See and download the full gallery on posterous

Posted via email from Really Simple Social Media

Instant Website Visibility: Online Optimized Press Releases

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One of the primary challenges business owners face in current times is a 1st page presence on search engines.  Consumers tend to conduct an internet-based search to validate a decision to purchase (or not to purchase).  If a business cannot be found online, with decent reviews or some kind of conversation happening about it, there are a few assumptions that may be made (assumptions are not necessarily based on truth!):

1) The company is no longer in business
2) The company doesn't care about it's customers so hasn't bothered with an online presence.
3) The product or service must not be that great as "no one" is talking about it.

Oddly enough, it is possible that companies with the best service and best products haven't relied on advertising or marketing  because they live off referrals from happy customers.  The only problem is that once a potential customer gets referred by a friend, it's very likely that potential customer will still Google search anyway.  What will they find? For businesses relying on referrals only, probably not much. 

Building up a large enough community to dominate search results and appear on the 1st page can take time, but should be done anyway.  However, while that's underway, there is another option.  Online Optimized Press Releases.  A Press Release is news, and is indexed into search engines right away.  After all, news isn't very useful if it appears 3-6 months later, is it? 

Great, so that means anyone could write a quick article, submit it to a couple of Press Release sites and instantly end up on the 1st page of a Google Search, right?  Not even close!  A lot of skill and experience go into properly done, optimized online press releases.

While there are lots of options, the only real option is the one that gets results.  Our press release specialist is a 30 year press release veteran, expert at Search Engine Optimization, writing, research, interviewing and has a proprietary blend (our secret sauce, if you will) of sites geared towards press release submission.   Like a highly trained hitman, she nails that 1st page 99% of the time.  The really amazing part:  she's super nice, with the bedside manner of that concierge you met at the swanky resort you frequented when business was still good (and you could afford vacations at nice places).  Her most recent press release was for 20/20 Financial Services (ex: http://www.pressreleasepoint.com/la-crescenta-federal-tax-return-help-requests-rise-reports-2020-financial). 

 

Creating a relevant, engaging presence online that allows a company to converse with it's customers is a must these days for most businesses.  It often takes a few months to make a significant impact on your bottom line.  How much business are you missing right now, today, as people search for your business and can't find it on that ever so important 1st page?  Might want to check that out.

If your business has an active cloaking device when it comes to online search engines, you might consider hiring a trained professional to "take out the competition for you".  Remember, the pen is mightier than the sword.

Trevor Eisenman
Social Media Strategist

Posted via web from Really Simple Social Media