Security Settings on Facebook: Using a Mobile Phone to Prevent Hacking

Turning Your Favorite Accessory into Facebook Security from Hackers

Probably one of the worst things you want to hear from a friend is that your Facebook account has been hacked and "you" are sending out messages to all your friends. Then fielding all the emails, calls and text messages asking if you really are stuck in the UK after being mugged, or why "you" are sending out slutty messages to your best friend's wife (or husband - hackers don't seem to be particular).

So what are your options? A really complex password? Yes, that's a good idea. At least make sure to include a number and an uppercase letter to make it harder to crack.

Copyright: Funny Times

 

And then there is "Login Approvals."

Login Approvals is a security feature built into Facebook (not a third-part application) that sends a code by text to the registered cell phone for that user. The code must be entered prior to getting access to the account.

Since it's pretty unlikely a hacker will also happen to have your cell phone at the exact moment of logging in, it can be a good option for lots of folks. And it's not hard to use, really, as long as you don't mind waiting a couple extra seconds for the text message to go through. There's a couple of caveats, of course:

• The registered number is for a phone you don't always have with you. Forget your phone at home a lot? Might want to forget using this option.

• If you delete your cell phone number off of your Facebook account, you'll lock yourself out.

• Rarely, the text message is delayed considerably. If you're not a patient person...reconsider using this system. Every time you log in to Facebook you have to enter a code. Personally I'd rather wait a few extra seconds than get hacked. Just sayin'.

 

 

Login Approvals

What is Login Approvals? How do I turn this setting on?

Login approvals is an opt-in security feature similar to login notifications, but with an extra security step. With login approvals, you'll be asked to enter a special login code each time you try to access your Facebook account from a new computer or mobile phone. After you log in, you'll have the option to give that device a name and save it to your account. You won't have to enter a code when you log into any of these recognized devices.

To turn on Login Approvals:

1. Go to your Security Settings page (  Account Security > Security)

   
   
   

2. Click on the Login Approvals section

   

3. Check the box and save your changes [above]

Note:

• You have to have a mobile phone number listed on your account to turn on login approvals. Follow the steps provided when you check the box to turn on login approvals or learn more.

• If you haven't named this computer, you'll be asked to do so when you turn on login approvals. Do not click the Save this device option if you're using a computer that other people use (ex: a library computer).

• After you turn on login approvals, we need to be able to remember your computer and browser information so we can recognize it next time you log in. Some browser features block this. If you've turned on private browsing or set up your browser to clear your history every time it closes, you might have to enter a code every time you log in. Learn more

There you go! Now you can be safe, and perhaps slightly annoyed. Share this with your friends who get hacked and may be all be a little safer online. Or just save yourself a TON of time and get off of Facebook altogether! Yeah, right. :)

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Back Up Your Life (Before it's Too Late!)

I guess people think what I think. "It'll never happen to me."

But then it did. My hard drive crashed. Hard. I still haven't gotten all my data off my old computer. I didn't have the time! All efforts went into locating and purchasing another computer. Thankfully I got a good deal, but I still lost a couple weeks of momentum in my business as I made do with other computers (that didn't have my files).

If only I had known about MyPCBackup then.

 

 

Having been through a mini-disaster (I admit, a lot of files I needed were on Google Docs already - but a lot of client files were not), I instantly understood how valuable a service it is to backup one's files into a secure cloud-based system. Being in the "Cloud" is just being able to access your data from anywhere. It isn't really in a "cloud." There's a computer somwhere hosting your data. And it's not just the "extra" laptop someone had hanging around

We're talking rows and rows of computers that can hold tons of data, and way more secure than your desktop or laptop. Of course, there's the matter of price. If you have tons of data, it can start getting expensive to back up everything.

So I was happy to find MyPCBackup, because they have a free option as well as inexpensive data backup. So I thought I'd share the love. They have a great affiliate program to (just to give full disclosure!) so you can get tons of free space for nothing if you like their service and refer it. So far I haven't found anything to dislike! Thus, this blog post. Check it out of you want to backup your "life." As they say, when you drop your phone, you panic. When your friend falls, you laugh. Well, pretty much the same for the data on your computer, right? Not so funny when you lose your own data...

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Feature Your Website Content on Facebook Pages

The 2 Categories of Online Business Owners

Since Facebook is larger than many countries (virtually speaking, of course), it's a great place for businesses to feature themselves. The high amount of content coursing through those blue veins ensures constant indexing by Google and other search engines. And since Facebook Pages (unlike personal pages) are completely searchable, they are naturally the perfect place to establish a presence.

Most business owners will fall into 2 categories online - They already hav,e a website, or they don't. Either way, both types will benefit Pages.

• If you already have an established website, hurrah! You probably already have graphics and other visual elements that may be featured on the new Facebook Timeline.

• If you don't have a website, you can leverage Facebook Pages as a temporary "website" - and Facebook doesn't charge a penny! It will probably take longer to build than a business owner that already has a website as there will be more creative visual work to do. For example, if you don't have a logo or any photos, you will need to create them for the Page.

For those who already have websites, good news! Not only does the new Timeline format allow you to create your own visual masterpiece of a presence,  each part of your business can be featured separately as well.

Tabs on Pages

What are tabs exactly? They are kind of like a file folder (with a tab) inside a file drawer. Think of a Facebook Page like a file drawer. It's a container with file folders. Each folder has a little "tab" used for identification.

Through the wonder of technology, you can feature your website pages and other content on your Page's Tabs.The really wonderful aspect of this is the person perusing your tab doesn't ever leave the page. It may be navigated just like your website, but all the navigation occurs in Facebook. Here's Pepsi's Facebook Timeline Page:

Followed by one single Tab from the same Page. The possibilities are endless! Sell paintings, feature your contact information, anything you can do on a website you can feature on your Facebook Page.

If you're interested in creating custom Tabs for your business based on an existing website, let me know. I can help you create it. We'll work together to get the look you want. It probably won't take long (unless you have a LOT of website pages). Average cost for one page is probably going to be less than $150.

 

 

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Creating Content - The Biggest Barrier

One of the biggest barriers to a successful online visibility campaign is coming up with enough content. Sure, there are all kinds of tools to help you get your content distributed once you have it, but who has the time to do all that writing?

And what if writing isn't a strong point for someone? Should they push out badly written content anyway?

Many of my clients just don't create much content, but consistent content creation on a blog is one of the best ways to achieve enduring visibility online. While there are some technical reasons for that, I won't get into it right now. I'm too happy about the solution I found, and I want to talk about that instead!

It's hard enough to create content for myself, much less content for several clients. But I found myself going crazy trying to manage just a little bit of content creation over email with my writers. There just had to be a better way. Then I ran across Zerys.com.

<a target="_blank" href="http://www.shareasale.com/r.cfm?b=306682&u=607151&m=31974&urllink=&afftrack="><img src="

" alt="Zerys - The Content MarketPlace!" border="0"></a>

Zerys is like eBay for writing content. With 18,000 writers on one side of their software, and people who need content on the other side, it's an agency's dream come true. Once I got past the initial learning curve of how their system works, I got my first article ordered and within a few days it was done. I made a few minor edits, BAM! Done deal. 

Granted, I probably had an easier time of it than my Mom would (sorry Mom!), but Zerys has videos every step of the way, and each step brings you closer to ordering the content you need. If you have a blog and you struggle to keep up with content, I really recommend checking it out. I don't have time to cover all the features Zerys has (there's a few!), so I'll have to try and cover those later. If you need content, you'll love the time and effort (and money) Zerys will save you. 

  Click this button to Connect
 
Trevor Eisenman
Social Media Strategist
The Association
818.841.9660 Office
626.975.6726 Cell

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Easy Referral Marketing for Your Business

Referrals. Often the lifeblood of a small business that focuses on customer service. But the logistics of maintaining a referral marketing program can be tough for already overloaded business owners. Is there a way to simplify referral marketing while increasing it's effects cumulatively?

Yes, there is. 

There are 3 pieces to this puzzle:

1. The merchant (your company)
2. The potential referral partner (clients or perhaps partner companies that you work with in some way, that have some kind of web presence, even if it's just a Facebook personal profile.)
3. The software that makes it all possible.

The software makes allows 1 and 2 above to work together efficiently. Both the merchant and the potential affiliate sign up for different parts of the software. The merchant pays a sign up fee, the affiliate doesn't have to pay anything.

The merchant has set up steps to do. Banner ads and some text to come up with for affiliates to use. Then the merchant has to define if it wants to give a percentage of the sale, flat referral fee, etc.

The affiliates sign up to work with the merchant (your company and other merchants that are using the same software), download the merchant's links and/or banners and place them on their website, facebook page, blog post, article, or email.

If you can identify a number of happy customers, vendors, suppliers that would be willing to promote you, it could have a nice cumulative effect in terms of new leads and/or customers. When a sale occurs, the merchant informs Shareasale who then issues a check automatically to the affiliate! Of course, the merchant has to deposit some funds into an account for the commission checks. Funds maybe withdrawn by the merchant at any time.

The software tracks everything for both sides. The affiliate can see the number of hits to their banner ads, and the Merchants can track progress through their side of the software. Pretty slick! Click below if you'd like more information.

Posted via email from Get Visible Online Now!

Easy Referral Marketing for Your Business

Referrals. Often the lifeblood of a small business that focuses on customer service. But the logistics of maintaining a referral marketing program can be tough for already overloaded business owners. Is there a way to simplify referral marketing while increasing it's effects cumulatively?

Yes, there is. 

There are 3 pieces to this puzzle:

1. The merchant (your company)
2. The potential referral partner (clients or perhaps partner companies that you work with in some way, that have some kind of web presence, even if it's just a Facebook personal profile.)
3. The software that makes it all possible.

The software makes allows 1 and 2 above to work together efficiently. Both the merchant and the potential affiliate sign up for different parts of the software. The merchant pays a sign up fee, the affiliate doesn't have to pay anything.

The merchant has set up steps to do. Banner ads and some text to come up with for affiliates to use. Then the merchant has to define if it wants to give a percentage of the sale, flat referral fee, etc.

The affiliates sign up to work with the merchant (your company and other merchants that are using the same software), download the merchant's links and/or banners and place them on their website, facebook page, blog post, article, or email.

If you can identify a number of happy customers, vendors, suppliers that would be willing to promote you, it could have a nice cumulative effect in terms of new leads and/or customers. When a sale occurs, the merchant informs Shareasale who then issues a check automatically to the affiliate! Of course, the merchant has to deposit some funds into an account for the commission checks. Funds maybe withdrawn by the merchant at any time.

The software tracks everything for both sides. The affiliate can see the number of hits to their banner ads, and the Merchants can track progress through their side of the software. Pretty slick! Click below if you'd like more information.

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Promote with Video Emails and more...

Here's an example of the future of video! Video Emails! Enjoy face to face communication with your prospects plus a host of other features. Contact me for more information or to set up a demo. 

Trevor Eisenman
Social Media Strategist
The Association
818.841.9660 Office
626.975.6726 Cell

Promote with Video Emails and more... Hi.     Video use for promotion is increasing. Branded video emails forward your message without the distractions built in to sites like YouTube. Do you really want your competitor's video showing up after yours?     My Video Talk is a video-rich platform. Think GoToMeeting at a fraction of the cost. Create video content and turn it into an income stream (pay-per-view). Get face-to-face with your prospects (video email).     Click the button above for a description of prices and packages, and contact me for more information.     Best,   Trevor Eisenman   Social Media Strategist

  

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