A Unique Way to Create Interaction on Facebook

Recently a friend of mine contacted me regarding the the work she was doing with her writing and involving her Facebook contacts. What was intended to be a brief examination turned into a journey into another World created by multiple people on face book. I was really drawn and intrigued by how she created this interaction.

 

Figuring and other readers might be interested in how she accomplished the interaction she has achieved so far, I asked her to write up what she did so I could share it. It's worth checking out but be warned, you might need an extra twenty minutes at least to catch up on the story so far:

 

Bee Damkjær Pedersen

• The Japanese Masseuse – A Social Media Reality Fiction???
  Now what is that all about?

  I’m a writer/ storyteller and it all starts all from my Facebook page, Bee Pedersen – author. I write traditional books, e-books and screenplays. Recently I started something new I personally haven’t seen before - I write Social Media Reality Fiction.

  I know; an Oxymoron. Let me explain.

  I write a murder mystery titled ‘The Japanese Masseuse’ where I have people from Facebook play all the roles. I use their pictures, real names and characteristics/personalities and like actors they play the roles in the story.

  The story develops from week to week and each chapter is posted on my blog ‘Bee Yourself’. I get feed back from the readers/ characters, and so the story develops.

  Why: I love stories – find it exciting to share and get feed back. I thought it would be a great social media experiment to create a story based on real people. Incorporating real people is inspiring and leads me to new and otherwise unknown stories. Just as important it creates new connections between people and so new stories again. And why not - everybody wants 15 minutes of fame. This is a new kind of Social Media Reality Show.

  Result: It encourages people to read stories. People form new contacts, friends and business constellations because of the story. I have had people tell me that they have created new business contacts and ideas because of the what’s happening in the story.

  http://beepedersen.wordpress.com/

  https://www.facebook.com/pages/Bee-Pedersen-Author/152198608169128

  Check it out!

  Bee Pedersen

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2010 Sizzle Reel

Picking Domain Names: With or Without Keywords?

Matt Cutts from Google gives a heads up on using keywords in domain names. I guess we don't really have any control over what they do (ya think?), but it's good to know there might be some changes in how Google values sites with keywords in the name.

Good news for sites with brands as a name, however.  But watch the video, and you decide. What's your experience with using keywords in a URL? What do you think about the potential shift of importance Matt talks of in the video? 

 

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How Much Website Traffic do You Need to Achieve Your Sales Goals?

Copy_of_b2b-inbound-marketing-traffic-calculator.xls Download this file

When you get down to brass tacks, a huge reason to get jiggy with enterprise social media is to increase sales. But how much traffic do you need in order to hit your sales goals?

• First order of business, figure out how much new monthly income you'd like to generate! Then plug it into the calculator above.
• Then work out the average amount of revenue one customer brings to the table. If you don't have an exact number, guesstimate. Plug that in too. 
• Then work out your conversion rates. Just starting in internet marketing? Fine. Start with 1% with a goal to work up to 2%. Plug those in.

Play with the numbers, get a grip on what your goals are traffic wise. Then gear up to create content! If you're not sure what all this means, be sure to attend the Burbank Inbound Marketing Club and I'll help you sort it out.

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http://myemail.constantcontact.com/Learn-How-to-Drive-Traffic-to-Your-Website-With-Blogs-and-Great-Content.html?soid=1101409083644&aid=ebYa9W2oeMo

http://myemail.constantcontact.com/Learn-How-to-Drive-Traffic-to-Your-Website-With-Blogs-and-Great-Content.html?soid=1101409083644&aid=ebYa9W2oeMo

This Just In: Blogs Best at Driving Traffic

Thanks to Hubspot's extensive client list (4000+) and amazing software, they are able to provide some insight as to what it really takes to drive traffic. While I have a devoted a 13-part series of blogs posts to Hubspot's annual report on Inbound Marketing on my "official" blog, I wanted to provide some idea of what it takes to successfully blog in today's competitive environment online.

Have you avoided blogging? I'd love to hear what your challenges are in this area. Time? Can't write well? Don't know what to write about? Is your computer still in it's original packaging?

Drop me a line and let me know, or comment below. One thing is becoming very clear to me, which is that blogging must be mastered if you want to level the playing field and compete for business online.

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Burbank Inbound Marketing Club Attendees in Action

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