Berta Art Blows it up with Social Media

Clara Berta is one of my favorite clients! Not only is she fun to work with, she has diligently been creating content for her campaign. As a result, her Fan Page on Facebook has been reaping the rewards of increased exposure for her brand, and new students student sign-ups are increasing for her classes.

A Mixed Media artist based in Studio City, CA (www.bertaart.com), Clara's lively personality energizes everyone around her and inspires creativity. In addition to teaching women how to explore their creative spirit with painting, she creates one-of-a-kind, deeply personal commissioned works for both private clients and interior designers seeking unique artwork for their high-end clientele.

View on screencast.com »
View on screencast.com »

Berta Art has had a Fan Page and social media presence on Facebook for a while, but utilizing it properly was a challenge. After spending a few hours with her, we worked out simple strategy she could incorporate into her already existing activities. In just a few short weeks, viewership of her page drastically increased and she doubled the number of students in her classes.

Here at The Association we specialize in keeping social media simple and accessible to busy business owners who don't have time to figure out what to do. Within a few hours we empower them with a strategy AND empower them with the knowledge they need to succeed. It doesn't have to be complicated!

Interested in a strategy for your business? Learn how to leverage your best assets (your good service/products and your happy customers) into more referrals by attending our free seminar April 17th. Details are on our Fan Page, and you can RSVP there as well: http://bit.ly/BertArtSuccess

Tired of talking about social media? We have a down and dirty, hands-on workshop too, on the same day as the seminar. Email for more information: trevor@theassociation.tv

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Dog Sunday

Download now or watch on posterous

Video_032810_001.3g2 (1909 KB)

My wife and I visited our good friends Larry & Rebecca in Venice today, & we took our dog Max with us. They have a teacup poodle name Chocolait, really cute.

The dogs got along just fine, and we got this cute dog moment on video.

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Humor from Hubspot

Happy Saint Patrick's day!

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Great Opportunity for Entrepreneurs and Business Owners: Social Media & Profile Video

This is the newsletter sent out by the company I exclusively work with.  They are a great group of people to work with, and they sure said nice things about me in their newsletter below.   They have also agreed to provide a huge savings on professional video work for the entrepreneurs and business owners attending the Bootcamp/Workshops I'm running on weekends. 

The last seminar and boot camp was a great success!  Well, you can hear about it from the testimonials below.

Social Media Success Don't get confused.   Get effective.  Last year we brought Trevor Eisenman, our Social Media Strategist, on board to help clients through the process of incorporating social media into their businesses.  He has an uncanny ability to strip complexities away, and get nearly instant results with his unique, but incredibly simple, strategies.   SUCCESS STORY #1 - 450% Increase in New Clients Greg & Kathy Fey of 20/20 Financial Services in La Crescenta, CA have been working with Trevor on their Social Media strategy since January 2010, experiencing tremendous growth in new clients from referrals since implementing the same strategy outlined in our  4-hour Social Media Boot Camp.   We haven't been able to get Kathy back in to complete the training, possibly because they are just too busy with new business to come back!  But Kathy DID email in the following comment:  Hi Trevor,   The social media campaign has been quite successful (and we're just getting warmed up!). Our existing clients have been very receptive and our referral rate has increased dramatically.   Jan 2009 - Dec 2009 - We added a total of 36 new clients (average 3 per month) Jan 2010 - Feb 2010 - We added 28 new clients (average 14 per month) Kathy Fey 20/20 Financial Services SUCCESS STORY #2 - Social Media Extremely Effective  Meehna Goldsmith was recently discovered by an internet-based magazine because of the visibility provided by her online social media campaign. Her work as a Luxury Timepiece Specialist will be the subject of a feature article, creating priceless national exposure for her business: "So, after I started working with Trevor at The Association, he really brought an entertaining, fun and manageable sensibility to social media that's become a really big part of my business, and how people are getting to really know me, which I think is even more effective than traditional media." SUCCESS STORY #3 - Social Media Strategy Found Marvel Moore of Inspired Projects had this to say after attending The Association's Social Media Boot Camp:   "Before coming to today's Boot Camp, I didn't have a clear strategy about what to do with Facebook....Now I do!  I see how I can promote myself and other people in a very clear & distinct way, I've got a strategy now where I didn't have one before. " SUCCESS STORY #4 - International Exposure Received Clara Berta , a mixed-media artist from Studio City, CA is having great success working with Trevor:  "Since working with The Association for the last month, I realized that my students have doubled, and I've received international exposure, and I'm very excited about that! Really Simple Seminar Getting More Referrals Using Social Media Too busy servicing clients and customers to figure out Social Media for business?  Wondering where to start even if you did have time?  Need a quick overview on the topic?  Join us as Trevor Eisenman, our Social Media Strategist, helps take the confusion out of Social Media. This free seminar starts at 10:00am Saturday March 20th, at our offices located at 135 N. Screenland Dr. in Burbank. This seminar is being hosted through biznik.com. Not a biznik member? It's fast and easy to join. Just go to:http://bit.ly/AssocNL We hope to see you here, as Trevor shows you how to get more referrals for your business using Social Media! Following the seminar will be a hands-on boot camp where you will use what you've learned to actually set up and start implementing your Social Media strategy. Interested in related topics?  Become a fan of our Really Simple Social Media Fan Page  or The Association Fan Page   and let us know your thoughts and interests.  We'd love to hear from you!  You may contact Trevor directly at trevor@theassociation.tv or reach him at his office at 818 841 9660 Don't get confused. Get effective. Get a Boot Camp. Trevor and his assistants will be conducting an extensive, hands-on boot camp on Saturday, March 20th from 2:00pm- 6:00pm at The Association's offices located at 135 N. Screenland Drive in Burbank.  They will walk you step by step through the process of getting your Social Media strategy implemented.           Trevor Eisenman taking the confusion out of Social Media. You'll want to sign up fast because we're limiting the size of the boot camp so you'll get individual attention.   The cost of the boot camp is $600.00 for a four-hour block of extensive, hands-on training with Trevor and his team. So bring your laptop and get ready to actually start implementing your Social Media strategy. You will leave this boot camp with an understanding of how Social Media can be used to grow your business, and the tools to actually do it. PLUS, we'll pay you $100.00 for each referral you sign up to attend the boot camp! PLUS, you'll get a Facebook Profile Video, shot by our professional crew. (See details in the next article below). This is a $2,000.00 value, all for $600.00! Participation in the boot camp will require you to prepare some items in advance. We will send you a check list once your RSVP is recieved. This boot camp is being hosted through biznik.com. Not a biznik member? It's fast and easy to join. Just go to:http://bit.ly/AssocNL We hope to see you here, as Trevor shows you how to get more referrals for your business using Social Media! Interested in related topics?  Become a fan of our Really Simple Social Media Fan Page  or The Association Fan Page   and let us know your thoughts and interests.  We'd love to hear from you!  You may contact Trevor directly at trevor@theassociation.tv or reach him at his office at 818 841 9660 Personal Profile Video Included in Boot Camp Want a Profile video that you can use on all of your Social Media sites? Just sign up for the Social Media Boot Camp mentioned in the above article, and we will film a short video of you introducing yourself and your business. You can use the video on your Facebook, Linkedin and other Social Networking sites. It will be a high-quality, professional video like this one we did for Trevor Eisenman. To sign up for your video, or for more information, contact Jeff Murphy at theassociation.info@gmail.com or 818 841 9660 Fletcher Murray The Association: Creative Film, Video & New Media Solutions 818 841 9660 fletch@theassociation.tv

 

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Burbank | Referral Strategy Workshop - Biznik

Burbank | Referral Strategy Workshop - Biznik

Hosted by Trevor Eisenman in Burbank, California

Type: Educational Workshop
When: Saturday, March 20 2:00 PM to 6:00 PM

Event Info
Title:Referral Strategy Workshop

Start date & time:
20 Mar 2010, 2:00 PM
Pick end time?

End date & time:
20 Mar 2010, 6:00 PM

Type of Event:
Event summary:Hands on implementation workshop of the simple, easy to manage referral strategy covered in the same morning's free seminar. Includes 30 min pro video'ed session and edited 1 min intro video for your social media profiles!

BONUS!: Need an Intro Video for your Biznik profile?

Workshop attendees will spend up to 30 minutes with our pro film crew to create an online-ready, intro video of themselves. No, we aren't using a Flip camera! Check out our past video work here: http://www.theassociation.tv/commercial-videos.php

The Association is the real deal when it comes to film/video production and editing. We can also edit in your logo, photos you provide, and of course, you will be describing who you are and your services. Final version of video will be about 1 minute long.

Workshop attendees who bring another person to the workshop get $100 off their workshop.

Workshop Purpose: Hands-on implementation of the strategy covered in the free "How to Get More Referrals with Social Media" Seminar the same morning as the workshop (March 20th 10am - 12:00pm).

For a smooth workshop experience, there is a short list of things to bring, including a laptop. The list will be sent to participants.

Audience: Business owners tired of the talk, who want a lot more action! It will also greatly help to have attended the free seminar (the same morning) outlining the strategy we are implementing (listed separately on Biznik).

Benefits: You will walk away with:

1. an effective online strategy in place
2. A 1 min intro video as mentioned above!
3. Ideas on how to interact with your target community
4. A list of other resources you can incorporate (some free, some paid).

This is a hands-on workshop for serious business owners who want a (fun!) inexpensive way to build relationships with new potential customers.

Light snacks and beverages are provided, with humor sprinkled throughout. While there will be a break midway, be prepared to focus, learn and accomplish a forward step for your business in social media.

Not sure if you'd like to attend? Come to the free seminar the same morning (listed separately) and then decide!

Not a Biznik.com Member? Sign up here, it's free to join: http://biznik.com/join/trevor-eisenman.

Free parking lot available across the street from our office. If the map above isn't enough of a visual, check out our Facebook Fan Page Photos tab for more: http://www.facebook.com/album.php?aid=-3&id=198181783853

Timepiece Specialist Meehna Goldsmith Gets Creative with Online Art

One of my clients, Meehana Goldsmith, came across an internet campaign Skype initiated where artists help people send a message to other people through art.  So she sent a message to David de Rothschild wishing him Bon Voyage as he embarks on the Plastiki expedition (http://journal.hautehorlogerie.org/en/echoes/ad-alert/iwc-sails-aboard-the-plastiki.html). 

Meehna is a Timepiece Specialist (www.meehnagoldsmith.com), and also just recently interviewed David (video forthcoming hopefully!) in San Francisco .  Here's the Skype Artist's message:

Have a great trip David! 

Trevor Eisenman
Social Media Strategist

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News from The Association: Creative Film, Video & New Media Solutions

I spend most of my days at The Association.  No, it's not part of any mafia.  The Association is literally a collection (hmmmm....maybe "association" is a better word!) of business, advertising and marketing professionals that work together to blow the doors off their client's doors.  We are looking for clients that can handle the number of leads we can get them.  So far we haven't found one! 

Anyway, I'm their Social Media Strategist and I've been developing some seminars and workshops based on my consulting work, to help business owners quickly learn to navigate this new landscape.  We try to keep it really simple.  Thus the name in the newsletter below, "Really Simple Seminar."

The central core of The Association is excellent creative, which they translate into very effective video as well as new media solutions.  Enjoy!

Really Simple Seminar Getting More Referrals Using Social Media Too busy servicing clients and customers to figure out Social Media for business?  Wondering where to start even if you did have time?  Need a quick overview on the topic?  Join us as Trevor Eisenman, our Social Media Strategist, helps take the confusion out of Social Media. This free seminar starts at 10:00am Saturday March 6th, at our offices located at 135 N. Screenland Dr. in Burbank. This is a biznik.com event, and you must be a biznik member to attend. Not a biznik member? It's fast and easy to join. Just go to: http://bit.ly/AssocNL We hope to see you here, as Trevor shows you how to get more referrals for your business using Social Media! This is Part 2 of a 4 part series of videos that simplify and explain where Social Media fits into the general marketing picture, and clarifies why it's vital to your company's bottom line.  Interested in related topics?  Become a fan of our Really Simple Social Media Fan Page   or The Association Fan Page   and let us know your thoughts and interests.  We'd love to hear from you! Trevor Eisenman trevor@theassociation.tv 626-975-6726 Cell "The Dick and Jane Show" - Episode 2 Is the new guy a mass murderer? A foreign exchange student?  A mail-order bride? Tune in to episode 2, "Revenge of the New Guy" to find out. Join Elvis, Katie and Houston as you also discover that Dick gets more than he bargained for with his scheme to acquire a  Meerschaum pipe of his own. Who'd a thought??? Tom Myrdahl Wins a Mantleful of Tellys In 2009, Lockheed Martin took a radical step to create T.V. and Internet spots "faster and cheaper", without compromising quality of image or message.  Eric Schulzinger, Corp. Director of Digital Media at Lockheed Martin, took the creative reins as Producer/ Director and assembled his talented production team to include Tom Myrdahl, DP, Nick Alvarado, AD, and Simon Rex-Lear, Post Production. Together they created an award-winning series of Cable T.V. Commercials and Internet Mini-Documentaries showcasing several Lockheed Martin products. Check out this one for  HULC  , an anthropomorphic, (having the characteristics of a human being) exoskeleton, (external skeleton that supports the body), that gives users the ability to carry heavy loads of up to 200 lbs. for extended periods of time over any terrain. These videos were very well received, and Tom won eight Telly Awards as Director of Photography for his work with Lockheed Martin. Rumor has it that Tom actually used the HULC system to carry home all of his awards. If you want an award-winning DP on your next production, contact Tom at tom@theassociation.tv   Marketing and Business Digi-Techno-Strategist-Provocateur  The Association has added John Brewer to our team as a Marketing Consultant. John has over 20 years of senior management and marketing experience in technology with a focus on software and Internet industries. His management and marketing blend have involved him in a wide range of engagements, from some of the more premier sites on the internet to technology start-ups. John's teams have rolled out leading edge web technologies. John's strengths as a product developer and marketer range from strategic to tactical and have resulted in industry awards in very crowded markets. He was an exclusive speaker at Unix Expo `96 on the subject of commercial web servers. John has been involved in Internet focused companies and Web marketing since 1994. He co-founded one of Southern California's earliest Web site development companies.   With experience in all aspects of marketing from research to collateral and packaging development to managing campaigns in print, online and trade shows his teams created one of the most well known brands in the early Internet product industry. John placed some of the largest online ad buys in the first years of the internet advertising explosion. He has a passion for the cutting edge and has developed business plans and go-to-market strategies for Smartphone applications, streaming video, digital-out-of-home advertising, music and entertainment portals and was a pioneer in the digital music revolution of the last decade with innovative technology for the use of MP3 files. John can be contacted at jbrewer@theassociation.tv   Fletcher Murray The Association: Creative Film, Video & New Media Solutions 818 841 9660 fletch@theassociation.tv

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