Sunday, June 10, 2012

Feature Your Website Content on Facebook Pages

Facebook_page_header
The 2 Categories of Online Business Owners

Since Facebook is larger than many countries (virtually speaking, of course), it's a great place for businesses to feature themselves. The high amount of content coursing through those blue veins ensures constant indexing by Google and other search engines. And since Facebook Pages (unlike personal pages) are completely searchable, they are naturally the perfect place to establish a presence.

Most business owners will fall into 2 categories online - They already hav,e a website, or they don't. Either way, both types will benefit Pages.

  • If you already have an established website, hurrah! You probably already have graphics and other visual elements that may be featured on the new Facebook Timeline.
  • If you don't have a website, you can leverage Facebook Pages as a temporary "website" - and Facebook doesn't charge a penny! It will probably take longer to build than a business owner that already has a website as there will be more creative visual work to do. For example, if you don't have a logo or any photos, you will need to create them for the Page.

For those who already have websites, good news! Not only does the new Timeline format allow you to create your own visual masterpiece of a presence,  each part of your business can be featured separately as well.

3_points_of_facebook_page
Tabs on Pages

What are tabs exactly? They are kind of like a file folder (with a tab) inside a file drawer. Think of a Facebook Page like a file drawer. It's a container with file folders. Each folder has a little "tab" used for identification.

File-drawer-sm
Through the wonder of technology, you can feature your website pages and other content on your Page's Tabs.The really wonderful aspect of this is the person perusing your tab doesn't ever leave the page. It may be navigated just like your website, but all the navigation occurs in Facebook. Here's Pepsi's Facebook Timeline Page:
Facebook_tab_pages
Followed by one single Tab from the same Page. The possibilities are endless! Sell paintings, feature your contact information, anything you can do on a website you can feature on your Facebook Page.

Pepsi_store_on_tab

If you're interested in creating custom Tabs for your business based on an existing website, let me know. I can help you create it. We'll work together to get the look you want. It probably won't take long (unless you have a LOT of website pages). Average cost for one page is probably going to be less than $150.

 

 

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