Wednesday, May 26, 2010

Commercials so Good, We Have to Take Them Off the Air...

Sometimes I get so wrapped up in the social media end of things, I forget to mention the core competencies of The Association.  We're not just Facebook and Twitter!  The real strength behind our work is in the effectiveness of our marketing campaigns. Our last 3 TV commercials were so effective, we had to take them off the air.

In other words, we make the phone ring.  You may have heard of some of our clients:


View on screencast.com »

The reasons clients love to work with The Association are the same reasons I like to work here.  Award-winning, easy to work with, fun.  And effective, to top it all off.  Possibly the best kept secret in here in the Media Capital of the World (aka Burbank).  Our team of professionals cover all kinds of areas:

  • Search Engine Optimization
  • Optimized Market Research (TM)
  • Professional Writing (copy)
  • Creative
  • Experiential and HTML Website Design
  • Television Commercial Production
  • Commercial Video Production
  • Social Media Referral Marketing
  • Animation
  • Canon 5D/7D Film Production
  • 3D Film Production
Despite popular belief, you don't have to sell a kidney to get an effective marketing campaign for your business.  Since we have a proprietary system in place that works every time, we are very cost-effective and the client gets their ROI every time.  We don't move forward until we know it will work.

You can check out examples of our video work by visiting this link: http://www.wemakethephonering.com

Posted via email from Really Simple Social Media

Wednesday, May 12, 2010

The Association Newsletter

It's not every day that one of your films is featured on Oprah's show. Definitely worth a front row seat on our newsletter!

If you'd like to talk about your own video production or direct response ad, visit http://www.wemakethephonering.com or call us at 818-841-9660. Remember, it's not expensive to promote with a direct response commercial when you get so many leads you make a profit! And that's what we are good at: effective direct response video and commercial productions.


The Association - Film, Video, New Media

"Google Me" Filmmaker Jim Killeen on Oprah

Jim Killeen's 90-minute documentary, "Google Me", was featured on the

Oprah Winfrey Show April 20th.

The Association is proud of Jim's stunning achievement in a genre which usually focuses on what's wrong with the world.

Jim's documentary shows a different view of the world....a world which is not a dangerous place. A world where people will extend the hand of trust and friendship and invite a stranger into their home just because they have the same last name.


Killeen

Jim googled his name to find six Jim Killeens, including an Irish priest, an Aussie CEO, a wife-swapping swinger and a New York cop. He visited Google headquarters to see the powerful search technology in action, and visited his namesakes in four countries to learn how these very different people are actually quite similar.

If you'd like to restore your faith in mankind, or you'd like to cheer up a friend who's down in the dumps, check out "Google Me". It's about the world we believed in as kids. It's a world that's still there, it's just covered up by lots and lots of bad news we're deluged with every day. After you watch "Google Me" and you'll see things in a whole different light.

It's available on Amazon.


Google Me was produced by The Association.

(Producer - Jeannie Roshar, Associate Producer- Snehal Patel, Director - Jim Killeen,

DP - Jeff Murphy, Co-Executive Producers - Jim Killeen & Fletcher Murray.)



Social Media Seminars a Huge Success

For the past several months, Trevor Eisenman, our Social Media Strategist, has been delivering seminars here at The Association to help clients through the process of incorporating social media into their businesses. He has an uncanny ability to strip complexities away and get nearly instant results with his unique, but incredibly simple strategies.

Trevor

Trevor delivers a simple but highly effective social media strategy

"Trevor interacted with people well, everybody felt comfortable... and I'm looking forward to the boot camp, because I really want to go to the next level." Mitch Perliss , Executive Consultant


For more information, check out Really Simple Social Media



Staying on the Cutting Edge With the Canon 5D Camera

The Association has teamed up with Snehal Patel, a veteran in DSLR production and post-production, to run intensive 5-hour BOOT CAMP workshops for industry professionals who want to use the Canon 5D and 7D cameras for film, television, and the web.

5DBootcamp


Working professionals that are filmmakers, cinematographers and still photographers have taken the Boot Camp and rave about the training.

"It was great. You guys were good. I was never in a fog... Snehal was very good
about answering my questions". Daniel Pearl, ASC


To find out about our next Boot Camp, go to www.theassociation.tv/canonbootcamp

Marketing From the Heart:
Creating a Brand Your Audience Will Love

Your visual identity and its emotional impact is a seldom-understood concept in the world of marketing.

Your brand is a commodity with real value.

Market research specialist Tracy E. Locke is a brand developer and professional writer who has been delivering workshops at The Association to assist business professionals with implementing branding methods used by esteemed thriving companies.


Tracy

Tracy gets to the heart of what makes marketing work.

"I enjoyed it, I thought Tracy was wonderful. I really enjoyed her spirit... that heart
centered place she came from, that focus, I think is really key to where I'm coming from
in my business." Philip Horowitz Phlip 'N Nick Corporation


There is more to discovering your niche than a hopeful guess, or even a brief survey.

To find out how you can invest in developing a brand that is the basis of effective promotion and the heartfelt focus of your business, go to The Association or give us a call
at 818 841 9660.




Join Our Mailing List
Fletcher Murray
The Association: Creative Film, Video & New Media Solutions
818 841 9660
fletch@theassociation.tv

Posted via web from The Association

Tuesday, May 11, 2010

Commercials so Good, We Have to Take Them Off the Air...

Sometimes I get so wrapped up in the social media end of things, I forget to mention the core competencies of The Association.  We're not just Facebook and Twitter!  The real strength behind our work is in the effectiveness of our marketing campaigns. Our last 3 TV commercials were so effective, we had to take them off the air.

In other words, we make the phone ring.  You may have heard of some of our clients:


View on screencast.com »

The reasons clients love to work with The Association are the same reasons I like to work here.  Award-winning, easy to work with, fun.  And effective, to top it all off.  Possibly the best kept secret in here in the Media Capital of the World (aka Burbank).  Our team of professionals cover all kinds of areas:

  • Search Engine Optimization
  • Optimized Market Research (TM)
  • Professional Writing (copy)
  • Creative
  • Experiential and HTML Website Design
  • Television Commercial Production
  • Commercial Video Production
  • Social Media Referral Marketing
  • Animation
  • Canon 5D/7D Film Production
  • 3D Film Production
Despite popular belief, you don't have to sell a kidney to get an effective marketing campaign for your business.  Since we have a proprietary system in place that works every time, we are very cost-effective and the client gets their ROI every time.  We don't move forward until we know it will work.

You can check out examples of our video work by visiting this link: http://www.wemakethephonering.com

Posted via email from Really Simple Social Media

Tuesday, May 4, 2010

Seminar/Workshop: Marketing from the Heart

Probably one of the hardest aspects of owning your own business is having to promote yourself.  Not only does it feel weird sometimes to say how great you are to others, but figuring what to say can be even harder!

But when it comes down to it, everyone is selling something, all the time.  The way a person looks, how they speak, the passion they possess for what they do - all of it communicates a message.  Do you know what your message is?

I have the fortune to work with The Association, an award-winning advertising and marketing firm that is also very "un-agency" (is that a real word?).  Ok, let me be more specific.  Fun and easy to work with AND effective.  The very beginning of every Association campaign is Tracy Locke.  She is the reason our OMR (Optimized Market Research) services are so successful, which result in very successful client campaigns.

Tracy has graciously agreed to conduct some seminars and workshops on how to develop your own message and brand.  This is the kind of information company's will pay thousands of dollars to obtain - we are making it available for a short time in a compact seminar and workshop.

Class size is very limited!  Don't put off signing up til the day before (besides, the early registration prices is a good deal!).  I don't know how long The Association is going to share Tracy with the rest of the world - she's kind of a secret....

Where:
The Association
135 N Screenland Drive
Burbank, CA 91505

Driving Directions

When:
May 08, 2010 at 10:00 AM
-to-
May 08, 2010 at 05:00 PM
Add to my calendar
 

What is marketing from the heart?

It's developing a visual identity and the emotional impact it has on you, your business, and your clientelle.

Tracy E. Locke, writer and market research specialist, is here to help you implement methods used by esteemed, thriving companies and develop your brand and unique strategy.

There is more to discovering your niche than a hopeful guess.

Develop the heartfelt focus of your business, and the brand identity and success that comes with it.


Contact Trevor at The Association.
818.841.9660
Register Now!
 

 

Posted via email from Really Simple Social Media