Berta Art Blows it up with Social Media

Clara Berta is one of my favorite clients! Not only is she fun to work with, she has diligently been creating content for her campaign. As a result, her Fan Page on Facebook has been reaping the rewards of increased exposure for her brand, and new students student sign-ups are increasing for her classes.

A Mixed Media artist based in Studio City, CA (www.bertaart.com), Clara's lively personality energizes everyone around her and inspires creativity. In addition to teaching women how to explore their creative spirit with painting, she creates one-of-a-kind, deeply personal commissioned works for both private clients and interior designers seeking unique artwork for their high-end clientele.

View on screencast.com »
View on screencast.com »

Berta Art has had a Fan Page and social media presence on Facebook for a while, but utilizing it properly was a challenge. After spending a few hours with her, we worked out simple strategy she could incorporate into her already existing activities. In just a few short weeks, viewership of her page drastically increased and she doubled the number of students in her classes.

Here at The Association we specialize in keeping social media simple and accessible to busy business owners who don't have time to figure out what to do. Within a few hours we empower them with a strategy AND empower them with the knowledge they need to succeed. It doesn't have to be complicated!

Interested in a strategy for your business? Learn how to leverage your best assets (your good service/products and your happy customers) into more referrals by attending our free seminar April 17th. Details are on our Fan Page, and you can RSVP there as well: http://bit.ly/BertArtSuccess

Tired of talking about social media? We have a down and dirty, hands-on workshop too, on the same day as the seminar. Email for more information: trevor@theassociation.tv

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Dog Sunday

Download now or watch on posterous

Video_032810_001.3g2 (1909 KB)

My wife and I visited our good friends Larry & Rebecca in Venice today, & we took our dog Max with us. They have a teacup poodle name Chocolait, really cute.

The dogs got along just fine, and we got this cute dog moment on video.

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Humor from Hubspot

Happy Saint Patrick's day!

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Great Opportunity for Entrepreneurs and Business Owners: Social Media & Profile Video

This is the newsletter sent out by the company I exclusively work with.  They are a great group of people to work with, and they sure said nice things about me in their newsletter below.   They have also agreed to provide a huge savings on professional video work for the entrepreneurs and business owners attending the Bootcamp/Workshops I'm running on weekends. 

The last seminar and boot camp was a great success!  Well, you can hear about it from the testimonials below.

Social Media Success Don't get confused.   Get effective.  Last year we brought Trevor Eisenman, our Social Media Strategist, on board to help clients through the process of incorporating social media into their businesses.  He has an uncanny ability to strip complexities away, and get nearly instant results with his unique, but incredibly simple, strategies.   SUCCESS STORY #1 - 450% Increase in New Clients Greg & Kathy Fey of 20/20 Financial Services in La Crescenta, CA have been working with Trevor on their Social Media strategy since January 2010, experiencing tremendous growth in new clients from referrals since implementing the same strategy outlined in our  4-hour Social Media Boot Camp.   We haven't been able to get Kathy back in to complete the training, possibly because they are just too busy with new business to come back!  But Kathy DID email in the following comment:  Hi Trevor,   The social media campaign has been quite successful (and we're just getting warmed up!). Our existing clients have been very receptive and our referral rate has increased dramatically.   Jan 2009 - Dec 2009 - We added a total of 36 new clients (average 3 per month) Jan 2010 - Feb 2010 - We added 28 new clients (average 14 per month) Kathy Fey 20/20 Financial Services SUCCESS STORY #2 - Social Media Extremely Effective  Meehna Goldsmith was recently discovered by an internet-based magazine because of the visibility provided by her online social media campaign. Her work as a Luxury Timepiece Specialist will be the subject of a feature article, creating priceless national exposure for her business: "So, after I started working with Trevor at The Association, he really brought an entertaining, fun and manageable sensibility to social media that's become a really big part of my business, and how people are getting to really know me, which I think is even more effective than traditional media." SUCCESS STORY #3 - Social Media Strategy Found Marvel Moore of Inspired Projects had this to say after attending The Association's Social Media Boot Camp:   "Before coming to today's Boot Camp, I didn't have a clear strategy about what to do with Facebook....Now I do!  I see how I can promote myself and other people in a very clear & distinct way, I've got a strategy now where I didn't have one before. " SUCCESS STORY #4 - International Exposure Received Clara Berta , a mixed-media artist from Studio City, CA is having great success working with Trevor:  "Since working with The Association for the last month, I realized that my students have doubled, and I've received international exposure, and I'm very excited about that! Really Simple Seminar Getting More Referrals Using Social Media Too busy servicing clients and customers to figure out Social Media for business?  Wondering where to start even if you did have time?  Need a quick overview on the topic?  Join us as Trevor Eisenman, our Social Media Strategist, helps take the confusion out of Social Media. This free seminar starts at 10:00am Saturday March 20th, at our offices located at 135 N. Screenland Dr. in Burbank. This seminar is being hosted through biznik.com. Not a biznik member? It's fast and easy to join. Just go to:http://bit.ly/AssocNL We hope to see you here, as Trevor shows you how to get more referrals for your business using Social Media! Following the seminar will be a hands-on boot camp where you will use what you've learned to actually set up and start implementing your Social Media strategy. Interested in related topics?  Become a fan of our Really Simple Social Media Fan Page  or The Association Fan Page   and let us know your thoughts and interests.  We'd love to hear from you!  You may contact Trevor directly at trevor@theassociation.tv or reach him at his office at 818 841 9660 Don't get confused. Get effective. Get a Boot Camp. Trevor and his assistants will be conducting an extensive, hands-on boot camp on Saturday, March 20th from 2:00pm- 6:00pm at The Association's offices located at 135 N. Screenland Drive in Burbank.  They will walk you step by step through the process of getting your Social Media strategy implemented.           Trevor Eisenman taking the confusion out of Social Media. You'll want to sign up fast because we're limiting the size of the boot camp so you'll get individual attention.   The cost of the boot camp is $600.00 for a four-hour block of extensive, hands-on training with Trevor and his team. So bring your laptop and get ready to actually start implementing your Social Media strategy. You will leave this boot camp with an understanding of how Social Media can be used to grow your business, and the tools to actually do it. PLUS, we'll pay you $100.00 for each referral you sign up to attend the boot camp! PLUS, you'll get a Facebook Profile Video, shot by our professional crew. (See details in the next article below). This is a $2,000.00 value, all for $600.00! Participation in the boot camp will require you to prepare some items in advance. We will send you a check list once your RSVP is recieved. This boot camp is being hosted through biznik.com. Not a biznik member? It's fast and easy to join. Just go to:http://bit.ly/AssocNL We hope to see you here, as Trevor shows you how to get more referrals for your business using Social Media! Interested in related topics?  Become a fan of our Really Simple Social Media Fan Page  or The Association Fan Page   and let us know your thoughts and interests.  We'd love to hear from you!  You may contact Trevor directly at trevor@theassociation.tv or reach him at his office at 818 841 9660 Personal Profile Video Included in Boot Camp Want a Profile video that you can use on all of your Social Media sites? Just sign up for the Social Media Boot Camp mentioned in the above article, and we will film a short video of you introducing yourself and your business. You can use the video on your Facebook, Linkedin and other Social Networking sites. It will be a high-quality, professional video like this one we did for Trevor Eisenman. To sign up for your video, or for more information, contact Jeff Murphy at theassociation.info@gmail.com or 818 841 9660 Fletcher Murray The Association: Creative Film, Video & New Media Solutions 818 841 9660 fletch@theassociation.tv

 

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Burbank | Referral Strategy Workshop - Biznik

Burbank | Referral Strategy Workshop - Biznik

Hosted by Trevor Eisenman in Burbank, California

Type: Educational Workshop
When: Saturday, March 20 2:00 PM to 6:00 PM

Event Info
Title:Referral Strategy Workshop

Start date & time:
20 Mar 2010, 2:00 PM
Pick end time?

End date & time:
20 Mar 2010, 6:00 PM

Type of Event:
Event summary:Hands on implementation workshop of the simple, easy to manage referral strategy covered in the same morning's free seminar. Includes 30 min pro video'ed session and edited 1 min intro video for your social media profiles!

BONUS!: Need an Intro Video for your Biznik profile?

Workshop attendees will spend up to 30 minutes with our pro film crew to create an online-ready, intro video of themselves. No, we aren't using a Flip camera! Check out our past video work here: http://www.theassociation.tv/commercial-videos.php

The Association is the real deal when it comes to film/video production and editing. We can also edit in your logo, photos you provide, and of course, you will be describing who you are and your services. Final version of video will be about 1 minute long.

Workshop attendees who bring another person to the workshop get $100 off their workshop.

Workshop Purpose: Hands-on implementation of the strategy covered in the free "How to Get More Referrals with Social Media" Seminar the same morning as the workshop (March 20th 10am - 12:00pm).

For a smooth workshop experience, there is a short list of things to bring, including a laptop. The list will be sent to participants.

Audience: Business owners tired of the talk, who want a lot more action! It will also greatly help to have attended the free seminar (the same morning) outlining the strategy we are implementing (listed separately on Biznik).

Benefits: You will walk away with:

1. an effective online strategy in place
2. A 1 min intro video as mentioned above!
3. Ideas on how to interact with your target community
4. A list of other resources you can incorporate (some free, some paid).

This is a hands-on workshop for serious business owners who want a (fun!) inexpensive way to build relationships with new potential customers.

Light snacks and beverages are provided, with humor sprinkled throughout. While there will be a break midway, be prepared to focus, learn and accomplish a forward step for your business in social media.

Not sure if you'd like to attend? Come to the free seminar the same morning (listed separately) and then decide!

Not a Biznik.com Member? Sign up here, it's free to join: http://biznik.com/join/trevor-eisenman.

Free parking lot available across the street from our office. If the map above isn't enough of a visual, check out our Facebook Fan Page Photos tab for more: http://www.facebook.com/album.php?aid=-3&id=198181783853

Timepiece Specialist Meehna Goldsmith Gets Creative with Online Art

One of my clients, Meehana Goldsmith, came across an internet campaign Skype initiated where artists help people send a message to other people through art.  So she sent a message to David de Rothschild wishing him Bon Voyage as he embarks on the Plastiki expedition (http://journal.hautehorlogerie.org/en/echoes/ad-alert/iwc-sails-aboard-the-plastiki.html). 

Meehna is a Timepiece Specialist (www.meehnagoldsmith.com), and also just recently interviewed David (video forthcoming hopefully!) in San Francisco .  Here's the Skype Artist's message:

Have a great trip David! 

Trevor Eisenman
Social Media Strategist

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